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Email Marketing Guide

From Beginners to Experienced pro's

How much does Email Marketing cost?

When planning out your next email marketing campaign, it's worth having an idea of how many email campaigns you want to send, at what frequency to how many people. Preparing this information will give you an accurate idea of how much email marketing you want to send in a given period.

It is also worth giving consideration to what time period you want to send your email marketing over; are you looking just do a few email broadcasts to market a specific product launch or new service? - or are you looking to send out email newsletters regularly each week or each month?

Once you have an idea of the specific requirements of your email marketing, both in terms of your sending volume and send frequency, you then have all the information that you need to get a clear picture of how much your email marketing is likely to cost.

Your email marketing service provider should be able to offer pricing based around the specific requirements of either a one-off email marketing broadcast or a regular series of email campaigns.

Here at email blaster we offer two email marketing pricing models; Monthly subscription and Pay As You Go. These are designed to cater for the email marketing requirements of both regular senders and infrequent senders of email marketing.

Monthly subscription

If you are sending out your email marketing newsletters on a regular basis, even if it's just once a month, then a monthly subscription is the best email marketing payment plan for you.

Here at email blaster, our monthly payment plans are based on a 30-day rolling subscription, so no long time commitments, just 30 days. There are no setup or admin fee's, just a clear and simple pricing structure; simply purchase a monthly email marketing sending volume that fits your requirements. If your circumstances change, you are welcome to change your email marketing subscription up or down in terms of volume accordingly.

Your monthly email marketing subscription comes with all of the great software features to make your email marketing as successful as possible:

  • Analyics Tracking
  • Drag and drop email template designer
  • Double opt-in web forms
  • Automated emails
  • Return on Investment Tracking
  • Data Cleansing
  • Unsubscribe management
  • Custom list building

We offer email marketing monthly subscriptions from £12.99 for 2,000 email sends, up to 400,000 email sends for £359.99 and all volumes imbetween. All monthly email marketing subscriptions are based on a 30-day rolling contract, prices are all plus VAT. there is no admin or set up fee to pay.

View monthly email marketing plans

Pay As You Go Email Marketing

Pay As You Go offers a simple 'pick it and drop it' email marketing solution for companies of all shapes and sizes. If you are looking just just use email marketing to communicate with your email subscribers at varying times or intervals throughout the year, then Pay As You Go is a good option to consider.

With Pay As You Go, all you need to do is open a free account (open your free email marketing account here), upload your list of email subscriber's email addresses, design your mailer, buy the amount of credits you need and send. Each email credit represents one email address, so if you have a list of 2,000 email contacts and want to send to this list once, then you'd need to buy 2,000 email send credits.

Buying email credits is quick and easy, it can be done via the upgrade's store from inside your email blaster email marketing account. Credits are added immediately and are ready to use.

  • Free library of email templates
  • Drag and drop email template designer
  • Double opt-in web forms
  • UK Sending network & support
  • Fully GDPR compliant
  • Data Cleansing
  • Unsubscribe management
View Pay As You Go Prices

What is email marketing?

Unlike traditional printed media, the advantages of email marketing are clear. Email marketing offers complete transparency over your marketing activities: allowing you to automatically monitor who received your email newsletter, who clicked on it and most of all, who is interacting with your email marketing campaign.

With email blaster’s easy to use email marketing system, your business can be up and running in no time at all, no previous experience is required. The cloud based platform incorporates an easy to use drag and drop email designer, allowing you to create beautiful email, quickly and easily.

Whether you are running a promotion to boost your sales, providing a what’s on guide, or announcing a special offer; email blaster’s intuitive easy to use platform provides the best email marketing solution for your business.

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Email marketing videos

Whether you are new to email marketing, or an experienced pro, the email blaster video library is a great resource to learn and pick up new email marketing tips.

With hundreds of easy to digest informative videos, covering everything from how to start email marketing and planning your strategy, through to understanding how email marketing law works with GDPR.

Below is a small selection, covering some of the popular email marketing topics. Please feel free to visit the email marketing videos page for the full library of email marketing tips and resources.

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Why use email marketing?

Email marketing is a great way to stay in contact with your customers and to generate conversions from new ones. When looking at email marketing and evaluating it against against other marketing mediums, such as direct mail, telephone marketing, social media marketing or face to face marketing then there are really a few main criteria to take into account. These criteria present a strong case why it’s best to use email marketing as the primary method to grow your business.

  1. #1 Cost

    Email marketing is very cost effective indeed - if compared to direct mail for example, the cost to send one email is, on average around a penny (or one cent if you are from the U.S). Currently in the U.K the cost of a stamp alone is around 65 pence. This is before you also factor in the price of paper, printing and the time it takes to prepare the send and send it.

    The cost effective pricing of email marketing compares incredibly favourable to every other form of marketing. When looking at cost, it is by far the cheapest way to contact your subscribers and prospects.

  2. #2 Ease of use to create email marketing

    Modern email marketing marketing software is incredibly easy to use, whether you are a first timer or an experienced marketing manager, email marketing software is intuitive and has everything within easy reach.

    Email Marketing software will also have lots of free email marketing templates for you to use, these are a great way to get you off to a flying start with a design that really works. Often these free email marketing templates included with your software will be based on designs that adhere to proven principles for email marketing success.

    Creating really professional looking email marketing can therefore be really easily produced without investing lots of time, or requiring lots of email marketing experience.

    Good cloud based based email marketing software will also have lots of inbuilt features that provide everything you need to ensure that your email marketing is as successful as possible. These features will include: List cleaning services, email marketing automation, social media integration, analytics, GDPR compliant opt in forms and data segmentation, to name but a few.

  3. #3 Get your email marketing out quickly

    The great thing about email marketing software is that it gives you the ability to create and send your marketing out quickly. This is great when you are up against the clock and need to send out your campaign quickly. It’s also a real bonus when you have a time based offer and want to get your email marketing out before the competition does.

    Closely tied to the last point, because cloud based email marketing software is easy to use, this means that you don’t need to engage the services of a marketing or design company to prepare your email marketing for you you. Often adding a third party to the mix means that you can lose valuable time in getting your offering out to your email subscribers.

  4. #4 Lots of powerful email marketing tools

    Email marketing software will give you the ability to see how your subscribers are interacting with your send. If your email marketing company has analytics, then you can see how many people are reading your mailer, clicking on links or even how many emails are failing to get through. This means that you can fine tune your email marketing to get the best possible results.

    When compared to other forms of marketing such as direct mail - email marketing gives you a degree of visibility that direct mail cannot match. With direct mail, when your mailer lands on the door mat, you don’t know how people are reacting to what you’ve sent - do they read it, keep it to read later or just throw it away. With email marketing, you have access to all of this information, at your fingertips.

    Email marketing software will also have a whole host of associated features and tools to help you react to these open statistics (contained within analytics). You may start to see trends in how your subscribers are reacting to what you are sending - so you may, for example want to segment these people into different lists. Alternatively, you may see that your open rates are highest outside of office hours.

    Your email marketing software should have a comprehensive set of tools including data segmentation and email automation of sends (allowing you to send email marketing when you are not in the office).

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How to start email marketing.

From selling your stuff to promoting your brand, sending email marketing can help make a success of your business. Email blaster provides the right tools to get started and most of all make a success of your digital marketing.

Email blaster is based entirely on the cloud, this means that there are no complicated setups or installs. The easy to use software can be accessed right from your web browser - the perfect email marketing solution.

The email blaster email marketing system, provides a feature rich experience helping to bring your vision alive:

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Your mailing list.

The software incorporates an easy to use drag and drop uploader allowing you to quickly import your customer and subscriber list. Automatic tools check for and remove: dead addresses, typos, duplicate subscribers and other erroneous mistakes that could cause your email broadcast to fail.

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Use your own design.

Have your own HTML email template? Not a problem. If you have had your own email newsletter setup, you can use the integrated drag and drop uploader to import your pre-made email template. No need to mess with HTML code, simply drag and drop your pre-made template into the software, your email blaster email marketing system will have you ready to send your first email campaign in no time.

Sending platform.

Email blaster provides the best email marketing software solution by removing the need for you to get your hands dirty, no need to: configure servers, install SMTP gateways, setup complicated DKIM and SPF authentication. The UK based email marketing team at email blaster take care of the technical side, leaving you to get creative building your brand. Offering automatic DKIM and SPF signing, dedicated UK email gateways (based in our GDPR compliant data centre in Milton Keynes) and friendly UK based technical support.

Email blaster’s email marketing solutions help you stay connected with your customers - without the hassle, without the fuss.

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Drag and drop email template designer

Competition for your email marketing subscriber’s inbox is fierce, this means it’s really important to make sure that your email marketing really stands out from the crowd.

When designing your email marketing, it’s really handy to have access to a builder that makes it easy to produce a really great looking email marketing design. It should be possible with any decent builder to achieve this without having to get involved with coding HTML or requiring previous design experience.

If you are using email blaster, then you will have access to a class leading email newsletter designer, with lots of pro-designed free email marketing templates that you can use as a springboard for your email marketing design.

Email blaster makes it really easy to produce professional looking designs without any prior design experience or technical know how. Your email marketing design can be built using drag and drop, meaning that you work to a wire frame or grid based system, simply dropping your logo and images into the appropriate box inside the design.

You can also use the design editor's boxes to enter text, simply by putting your cursor in the correct location and clicking, you can free type all of your copy text. You are also able to cut and paste from a word document, this is really handy if you’ve pre-written your copy text externally.

Using drag and drop, makes it incredibly easy to create something that looks professionally designed. This will really help to maximise the effect of your email marketing when it lands in your subscribers inbox.

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Email blaster’s drag and drop designer will also give you access to lots of additional cool features such as:

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Free email templates

With email blaster’s email designer, it’s easy to find the right template to promote your brand. Including a full library of professionally designed pre-made email marketing templates, you can quickly customise any design to fit your brand. Checkout a few of our free email marketing templates in the gallery.

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Anatomy of an email

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#1

Subject Header Line

The subject header line is probably one of the most important parts to your email marketing. This is the part that your viewers see first, if this sparked their interest, they will open your email, if not, they’ll delete it without reading.

It’s worth really investing some time into trying different subject header lines to see which ones get the best reaction from your email marketing subscribers. A popular approach for trialing different subject header lines is split testing, this involves sending different variants of your email marketing to smaller sample lists from your list of email subscribers. This is a great way to thoroughly market test your different subject header lines, before sending out to your whole database of email subscribers.

There are a few tips and tricks that are worth trying with your subject header lines, small tweaks can have a huge impact on your email marketing success rates.

Here’s a few ideas to try:
  • Ask a question

    this can pique the viewer's interest as they want to find the answer.
  • Use emojis

    Using an emoji inside your subject header line can help your email to stand out in your viewer’s inbox. Email blaster makes this really easy for you to do by providing a library of popular emojis that can be inserted automatically into your subject header line.
  • Keep it brief

    Most email readers will truncate a subject header line after 78 characters, so in order for your subject header to be previewed in your recipient's browser without being cut in half, it’s advisable to keep it under 78 characters.
  • Avoid spam phrases

    When your recipient's mail server checks your email marketing for spam content, the first area it looks at is the subject header line. If this contains phrases deemed as spam (FREE, special offer, discount & promotion etc), then your email marketing could end up in the spam.

    If you are an email blaster user, then our spam checker app will take care of all of this for you.

#2

Logo and contact info (top)

It’s really important to have your branding and contact information as visible as possible for your recipient. It really works best if these are one of the first things that the eye falls on.

Lots of designs use a logo in the top left slot and brief contact information (such as an email address) in the top right section. This doesn’t take up too much screen real estate and gives the viewer everything they need in terms of quickly digesting key information such as who is it from and appropriate contact info.

#3

Main Graphic with strap line

Underneath the logo and contact info, lots of mailers have a main graphic, this graphic really helps to add some visual wow and spark the viewer’s interest. This image can then be supported with a text overlay, this text box can contain the strap line of you campaign. This strapline would highlight the main purpose of your mailer, for example:

“Countdown to our big sales event”

An image supported with a strong strapline really helps to grab and hold your viewer’s interest for those vital first few seconds.

#4

Sub heading and detail Text

This section will typically follow on from the main visual element of your mailer, by this stage your viewer has hopefully committed the time to read a few more details leading on from your opening strapline.

In this part of your email marketing template you can expand on your opening line. It’s worth keeping the text to no more than two or three short paragraphs, this is generally enough to provide more details, but not too much that their interest starts to subside.

#5

Call To Action Button

Every email marketing campaign needs to have a purpose - what are you asking your viewers to do?, buy a product?, clink on a web link or contact you are some of the more popular goals.

These ‘goals’ are called ‘Call To Action’ (often shortened to CTA), this call to action is where you are asking your viewer do something, this action needs to be very clear. A large button is often the best way to present this to your viewers. A button really stands out and is often the clearest way to communicate that an action is required.

When a button is clicked, this action can be tracked via your email marketing software’s analytics. This means that even if the viewer didn’t complete the purchase, their details are recorded and can still be tracked - having access to this data is an invaluable sales tool for following up all leads.

It’s a good idea just to have one call to action though, often the temptation is to put quite a bit of information in a mailer. With each having it’s own call to action, this can be confusing to your viewers as it doesn’t give them one clear instruction of what to do next.

When we look at emails, we are all in a hurry to get the information we need and move on to the next one, this is why the best approach is always to keep it simple. Your viewer needs to get the info they need quickly and clearly. Lots of mailers fail to hit the mark because their purpose or goal is not clearly defined for the viewer enough to act upon it.

#6

Contact Information

After the main content of your mailer, it’s a good idea to add full contact information. Adding a mix of different contact methods helps build trust with your viewer. It gives them sufficient comfort that you are who you say you are.

Adding your office postal address really helps. Letting your viewer see that you are a bonafide company with registered offices really helps to build trust. Trust ultimately gives the viewer the comfort that they need in order to make a purchase.

#7

Social Media Links

Email marketing and social media work really well, using links for both your email marketing and social media across all of your digital channels really helps to add more reach to your marketing.

Adding social media links to the bottom of your mailer is a great way to help your viewer learn more about your business in a more informal setting than via your website. Following on from the previous section, greater email marketing conversions are achieved by building trust with your viewer. Adding social media links is a great way to do this.

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Different types of email marketing template design

When designing your email marketing, it’s worth giving some consideration to what type of mailer you are looking to design. There are several different types of email marketing messages that you could be looking to communicate, are you looking to generate sales, or make an announcement, or send company news.

For each type of message, there are differing sets of design and layout types that are optimised for each subject area. Each one employs a layout that works best for each type of message.

Let’s take a look at some of the main types of email marketing and some of the design principles that are typically employed to increase conversions and interactions

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Sales Offer

A sales offer is all about creating a visual ‘wow’; enticing the viewer to make an enquiry with you, or to make a purchase. With this in mind, sales offers are typically more image than text based.

The lead image at the top should really showcase your products or services with a well taken photograph or image. Give some thought to the best possible way to showcase your products. If your product is not something that is not particularly visual, then what elements can be added to both compliment the product and add the ‘wow’ factor needed.

Another important feature of a sales offer is a large clear call to action button. This should be very easy to see and have a clear instruction to ‘buy now’. Large buttons have excellent conversion rates.

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Announcement

An announcement style email is a great way to let your customers know about the introduction of a new product or service. Email marketing done in this style typically has a very large text header that leads the document. This should be simple, clear and straight to the point.

This is then generally supported with some images, these are typically used in very much a supporting role though. The main feature of the announcement style of email marketing is the heading.

The head section is then generally supported by a few brief paragraphs of text that provide a little more detail.

The call to action is typically a button directing the viewer to a page on your website to read further information. The recommended approach is to keep your text fairly brief inside the mailer, if your announcement needs further reading then it’s a good idea to point people towards a page on your website where they can read it at leisure - away from the distractions of the inbox.

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Newsletter

A newsletter is a great way to cover a few different topics that your viewers may want to read about your company, industry or product news.

The strategy here is to approach it a little like a magazine article, again keeping the text as brief as possible and using links to point to further reading on your website.

A modular design works very well, with each article being in it’s own box. This format is similar to the way that a magazine would be laid out, it’s a proven design for creating a structure that is easy for the viewer to visually navigate and read.

Each article generally leads with a small picture, a heading, introductory text, then a link through to further reading or a required action.

As the focus of this type of email marketing is purely to announce news and topical information, then it’s ok not to have just one large call to action. This type of email will generally have quite a few links.

These types of email are a great way of gauging what kind of content your viewer wants to read about. By viewing the clicks for each link, your email marketing analytics can give you a very clear picture of which articles perform the best. This is an invaluable tool in helping to qualify the interests and preferences of your target audience.

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Formal Letter

Modern email marketing software makes it very easy to create really great looking email designs, but sometimes a simple formal letter works really well.

A formal layout ‘letter’ type design is an approach that lot’s of recipient’s favour, it can be seen as a much more personal approach, it helps build trust and lets your recipient know that it has been sent by a person - not a faceless large marketing department.

Your email marketing software will make it easy for you to create a great looking formal letter design, it’s a nice touch to include your signature at the top and an electronic copy of your signature.

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Event Countdown

In recent years, it’s been possible to start using simple animations with your email marketing, bring a little bit of movement into your design really helps to capture the attention of your viewers.

A great application of animation in email marketing is a countdown timer. This is an animated timer that is used to count down to either the launch or the end of an event. This is a live timer that will animate down to a pre-set point inside your vewier’s inbox.

This is a great way of creating an impetus for the viewer to do something by a certain date/time. A countdown timer really helps to reinforce your call to action, if the CTA is asking the viewer to make a purchase, the countdown timer creates a timescale to do it within.

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How to personalise your email marketing

Personalising your email marketing is a tried and tested way to increase your interactions and conversions. It really helps to build trust if your mailer is personalised, nobody likes to feel that they are part of a large scale marketing campaign. If your mailer arrives with sections of it personalised to the viewer, then this really helps to build a trust flow.

In this next section, we’ll take a look at some of the ways that you can personalise different parts of your email marketing. Following these guidelines will really help to maximize interactions for your email subscribers.

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How to structure an email marketing campaign

Email marketing achieves great results when used as part of a campaign of sequential sends. As we’ve previously discussed viewer engagements and conversions are much stronger when the recipient has built trust with the sender.

Your recipient starts to build trust when your email starts to become a familiar presence in their inbox. It’s also important to carry out other activities that support the reach and success of your email marketing.

In this section, we are going to take a look at the key elements involved in structuring an email marketing campaign and maximising it’s success by carrying out supporting activities.

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How to measure your email marketing results

When you have sent your email marketing campaign, as we’ve previously discussed the success of your send can be boosted by analysing the results of this send. You can then carry out further activity based on the initial results.

The challenge though is what metrics to look at with your campaign stats and how to interpret that data. The common problem when you have access to lots of data is that it’s easy to feel a bit bewildered and extracting useful info is a problem.

In this next section, we are going to look at the import areas to look at and how to react to that data with your further email marketing sends.

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Email marketing case study

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How to make email marketing work for you

The common mistake with email marketing is not to plan your campaigns out properly. As it’s very quick and easy to send email marketing, the common pitfall is to do it quickly, without sufficient planing.

Sending out campaigns in this way often leads to duplication or emails that don’t really engage with your target audience. As much as it’s very easy to make email marketing work for you, it’s also equally easy that fall into the pitfalls that mean your marketing falls flat and fails to engage with your target audience - this means fewer sales conversions and a high rate of unsubscribes.

Having seen thousands of email marketing campaigns, we’ve put together a handy selection of points to help make sure that your email marketing campaigns really work for you, achieving good viewer engagement and ultimately consistently high sales conversions. We also have a full guide to avoiding email marketing mistakes.

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How to get an email database?

When getting started with an email marketing service, the best place to start is by putting together a list of subscribers who want to receive your email newsletter. The best ROI comes from taking the time putting together a list of customers and subscribers who know you and are expecting your email newsletter.

We would strongly urge against buying or renting an email list. 3rd party lists are often padded out with users who don’t want to be there and will mark your email as spam, this will damage your delivery and overall success of your email marketing service.

Taking the time to put together a list of your own subscribers will always achieve the best results. Smaller well targeted lists will always achieve better email marketing results than purchased or rented lists of email addresses.

To help get started with email marketing, we would recommend taking the following steps:

Use your customers.

The best email marketing campaigns start off by putting together a list of customers who have purchased from you previously. Under the new GDPR legislation, the ICO permit companies to maintain a marketing relationship with those customers who have purchased from you previously.

Sending email marketing to previous customers is a great way to maintain a relationship with your customer base, along with helping to boost repeat purchases.

Use your website.

A1WebStats report that the average website gets over 1,000 unique visitors a month. When a web visitor likes what they see, they will want a way to stay in-touch with your brand and receive the latest updates, by using an email marketing service you can easily add a subscribe widget to your website, allowing web visitors to automatically join your mailing list.

Email blaster features an intuitive drag and drop builder, allowing you to easily create a beautiful newsletter signup widget or popup window that enables web visitors to join your mailing list.

Use social media.

A fantastic way to connect with potential customers and grow your email marketing database. Email blaster’s newsletter signup tool can be used to design stunning landing pages, shareable on social media. If your business has an engaged social media following, this approach can be used to exponentially grow your email marketing distribution list.

Use paper forms.

If you run a traditional bricks and mortar type business, such as a shop or restaurant (where you are regularly meeting face to face with your customers). We would recommend offering a signup sheet or similar next to your payment point or at the entrance to your store.

Sign Up sheets allow customers (and potential customers!) who are already engaging with your business to join your regular email distribution list. Using a traditional paper signup option is an extremely effective way to grow your email marketing list - plus fully compliant with new GDPR regulations.

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How to grow your email list.

The most successful email marketeers work to grow their email marketing lists organically (as opposed to renting or buying email addresses). The Subscribe app inside your email blaster is a fantastic tool to help gain new subscribed contacts who want to be on your email marketing distribution list. Via the Subscribe app, visitors to your; website, social media or blog can be given the option automatically join your email marketing list.

Email blaster provides a rich set of tools to grow your distribution list organically. To turbo charge your list, we are huge fans of offering subscribers an incentive to join your list.

Via the Subscribe app and landing page builder, when a subscriber joins your mailing list, email blaster’s powerful email marketing service can automatically issue new subscribers with a coupon or discount from a purchase inside your store.

The DMA report that 60% of users sign up to an email newsletter to receive an exclusive offer or discount. Adopting the incentive approach is a hugely successful proven route to quickly grow your email marketing list - so remember, push it, push it good!

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Advanced email marketing tools.

Whether you are just getting started with email marketing, or are a seasoned email marketer, email blaster offers a wide range of email marketing solutions to make a success of your digital marketing strategy - from advanced analytics to email marketing automation. Email blaster is ready to work for your business:

Powerful automation tools.

Email blaster’s powerful email marketing automation tools leave you and your team free to get creative by fully automating your email marketing campaigns.

When a subscriber has their birthday, your email blaster can wish that subscriber a happy birthday. When a subscriber joins your mailing list, email blaster’s automate can automatically send a timed series of welcome emails - depending on how your subscribers interact with your email, automate can even send personalised follow up emails.

Achieving a truly bespoke email marketing experience for your subscribers can be used to great success, boosting both engagement and responses.

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How to use Video in your Email Marketing

In recent years, video has proven to be an excellent channel for marketing. Videos are easy to make and most companies nowadays have a selection of videos featuring company news, products reviews and more informal topics.

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List cleaning.

Bounces are a natural part of any email marketing list: a subscriber may move jobs, a company may cease trading. As reported by Litmus, high bounce percentages will impact your overall sender score and as such delivery and ROI of an email marketing campaign.

To maintain great delivery, email blaster’s List Ai will automatically clean and verify mailing lists before use. List Ai automatically detects typos, Bounces, duplicates and dead addresses. Removing harmful data before sending helps maintain great delivery and protect your sender reputation.

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Newsletter spam score check.

The Integrated spam score tester let’s you check the inbox friendliness of your email marketing newsletter before sending. Giving helpful feedback and advice to help ensure your lovingly created email marketing reaches your subscriber every time.

Schedule email marketing sends.

Schedule email marketing sends for a time and date of your choosing. Email blaster’s powerful scheduler ensures that your email marketing newsletter reaches your subscribers at the perfect time. Pick your desired send time and date - your email blaster takes care of the rest. Email blaster gives you the right email marketing solutions to build a successful brand.

Custom mailing lists.

Email blaster’s list builder helps build a smart email marketing service. List builder creates custom mailing lists based upon your own criteria. Automatically generate a list of subscribers who read your last email, or perhaps clicked on a specific web link. List builder’s email marketing tools help make a success of your digital marketing.

Email analytics data.

Offering an email marketing service with complete visibility. The integrated analytics suite automatically tracks every interaction from inside your email newsletter. Monitoring; subscribers who read your email marketing, those that clicked through to your website or just those that unsubscribed. Analytics provides an unparalleled representation of exactly how your email marketing campaign performed.

Featuring pre-formatted one click exportable results, email blaster’s analytics suite provides the right email marketing tools to build your brand.

Control send from settings.

Email blaster’s sender profiles gives you complete control over the send from settings used on any email newsletter send. For marketing companies and organisations needing to send on behalf of multiple users, sender profiles offer an unparalleled level of flexibility to effectively manage your email marketing services.

Email blaster aims to be completely transparent, giving you ultimate control over the; name, email address and reply-to address that your lovingly created email newsletter originates from. Integrated DKIM and SPF validation allow you to achieve the best email marketing delivery.

Social media integration.

Offering true social media integration the email blaster email marketing system, lets you seamlessly sync with your favourite social networks. When hitting send, email blaster can optionally post a copy of your email newsletter to both your Facebook wall and Twitter feed. Giving you and your team the ability to share your lovingly created email marketing with your social media followers.

Newsletter subscribe forms and landing pages.

Subscribe by email blaster lets you easily create stunning newsletter signup forms and landing pages - perfect for capturing new subscribers and growing your email distribution list. Regardless of the type of website you own: WordPress, Wix or a bespoke solution, Subscribe forms can be embedded on any platform - quickly and easily.

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GDPR compliant email marketing service.

GDPR is a European Union law that came into force on the 25th May 2018. The General Data Protection Regulation replaces and is an evolution of the previous data protection act which has been in existence since 1998.

GDPR regulates how companies treat or use personal data (such as a subscribers email address). If your organisation collects data on EU citizens, since the 25th May 2018 new regulations require businesses to process data as set out by the new legislation. The ICO provides further information on GDPR and it’s requirements, as your service provider email blaster and categorised as the “data processor” and is proud to be a fully compliant service provider:

Security.

As your email marketing agency, email blaster is obliged to store and process your data securely and in accordance with your instructions. The email blaster cloud is protected by enterprise class hardware firewalls running on our own purpose built Dell PowerEdge server platform. All software data is kept inside our GDPR compliant tier 4 specification data centre.

The state of the art tier 4 facilities represent the highest data centre specification, offering full redundancy of critical network and hardware components. Offering 24/7 monitoring and bespoke intrusion prevention systems, we are proud of offer outstanding levels of uptime, reliability and security for your email marketing services.

Location.

GDPR requires that companies holding person data on EU citizens keep that data inside the European Union. Data can only be imported outside the European Economic Area with explicit consent from each and every customer whom your organisation holds information on.

Email blaster’s secure email marketing cloud is located exclusively inside in the UK. When using email blaster, all data is stored in our Tier 4 specification datacenter located in Milton Keynes. We own and operate all our own cloud infrastructure, no element is outsourced to a 3rd party - providing you and your business with a secure email marketing service that your business can rely on every day.

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Ease of use comes standard.

From importing your subscribers, designing your mailer to analysing the results of your email marketing campaign. We put a huge amount of effort into making your email blaster as easy to use as possible.

With email blaster’s campaign builder, it’s easy to create a perfect design which works for your company and fits in perfectly with your brand, the intuitive drag and drop designer lets you drag images and text directly from your computer read to use. Campaign tracking analytics provide stunning presentation, while retaining ease of use to quickly identify who interacted with your email marketing newsletter.

Featuring powerful email marketing tool’s, wrapped inside an easy to use initiative interface, email blaster provides a feature email marketing service to help build your brand and make a success of your digital marketing.

Email Marketing versus Social Media

Social media and email marketing are great ways to promote your products and services digitally. The question is often asked “Is email marketing better than social media for marketing your business?” - the answer really is that you should be using both, as they both compliment one another and work really well in conjunction with each other.

Social media is best employed as a method to attract social media viewers to opt in to your mailing list. As outlined elsewhere in this article, social media is a great way to gain more email marketing subscribers.

Social media can also be used to extend the reach of your email marketing. Most email marketing software will give you the ability to sync your social media and email marketing accounts together. This means that when you send your email marketing newsletter, your cloud based software can also post a copy directly to your Twitter and Facebook feeds.

Using your email marketing software in this way really helps to maximise the impact of your digital marketing.

So, really asking the question “which is best” doesn’t really have an answer, the correct approach is to use both to compliment each other.

By looking at each at working out how you can best employ all forms of marketing to fit inside a larger 360 degree digital marketing strategy is the most effective way to create a digital strategy that really works.

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How to improve your email marketing open rates

Email marketing, if used correctly can be a cost effective way to generate sales for your business. In order to achieve strong engagement with your email subscribers, you’ll need to achieve and maintain good open rates - if people aren’t reading your email marketing, then they aren't going to be buying from you.

There are many ideas and theories out there as to the best way to achieve good open rates. Here at email blaster, we see thousands of email marketing campaigns each week. Great successful campaigns all follow as set of guidelines that achieve consistently good email marketing open rates. The key factors to achieve this are as follows:

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How to avoid the junk filter

Another important factor in achieving email marketing success is avoiding your email marketing from being classified as junk by your recipient's spam filter.

Spam filters will scan your email, prior to letting it through to the inbox, if it contains the elements that they class as spam - then it’ll be delivered to the spam box and chances are that your recipient will never see your lovingly crafted email marketing.

It’s really worth taking the time to check your email marketing before pressing the send button. Any decent email marketing software will have a spam checker app, here at email blaster, we have a great app that will run all of the necessary checks on your mailer required to achieve good inbox placement. Some of the areas to consider when checking your email marketing newsletter for good inbox placement are as follows:

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Checklist for a new email marketing company

When choosing a new email marketing company - it’s important to select the right one. There are lots out there, both household names and smaller providers, so there’s no shortage of choice. With that in mind we’ve put together a handy checklist to be aware of when you are looking to change email marketing companies.

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Email marketing frequently asked questions

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Email marketing support

Amazing support is at our heart:

The team at email blaster take pride in providing fantastic customer support that you can rely on. Email blaster is a software company, but not run like a software company - we are firm believers that business is about relationships between real people.

At every opportunity, through day to day support and the weekly email marketing tips and tricks video channel, we aim to build relationships with our community, this helps email blaster become a better platform, positioned at the heart of your email marketing strategy.

Every line of code that makes up the email blaster platform is written by hand in-house. We do not outsource anything, from development to support. With a firm belief in this approach, this helps us maintain a great email marketing service which you will want to use every day.

Email marketing support is provided in house (often by the team people that write the software), when contacting the team at email blaster we aim to respond right away without the need to wait hours or days for assistance (long waits frustrate us too!).

Standard monthly accounts automatically include account management and telephone support, no call centres or hours waiting on hold, a simple traditional approach to business relationships means that we aim to be on hand to assist right away.

Email blaster’s email marketing service is free to try - offering both pay as you go accounts for irregular senders and standard monthly accounts for regular users. There are no setup fees, long contracts or hidden costs, offering a simple clear approach to help your company develop a successful email marketing strategy. We believe email blaster is a fantastic platform, supported by friendly UK based help when you need it. Open a free account to find out how email email blaster’s email marketing tools can help your company sell more stuff and build a successful brand.

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Switching to Email Blaster.

Switching to email blaster is simple, our UK based email marketing team are on hand to help at every stage of the way. Based on the cloud, email blaster can be accessed directly from any major web browser - with no complicated setup’s or installs, email blaster is at home on Mac, Windows and Linux.

Importing subscriber lists.

Migrating away from a previous supplier does not need to be a daunting task. Email blaster’s email marketing system features the easy to use drag and drop subscriber list import wizard.

When using email blaster, you can quickly drag and drop your mailing list directly from your computer into the software - email blaster takes care of the complicated leaving you and your team free to run your email marketing.

Importing a pre-built email.

When moving away from a previous email marketing supplier, you may have had an HTML template designed - or a specific layout which you have been happily using for years.

There is no need to throw away your lovingly created mailer - email blaster features our easy to use drag and drop email marketing campaign import wizard - quickly drag and drop your previously designed HTML mailer directly into the email blaster email marketing cloud, ready to use - it’s as simple as that.

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Where? Unit 10A
Burcote Wood Business Park
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Northants
NN12 8TA
Email Blaster is a trading name of JC Peters Ltd registered in England & Wales no. 07168254
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