An email call to action (CTA) is a statement or a button in an email message that encourages the recipient to take a specific action, such as clicking a link, signing up for a newsletter, or making a purchase. The CTA is usually placed prominently within the email and...

Top 10 Ideas and tips to try with your web sign-up form Web sign-up forms are a great way to prompt your web viewers to join your mailing list. Often the problem is how to get people to join in respectable volumes, sometimes web traffic just fails to convert into...

Following on from our series of articles about getting better engagement with your email marketing. Today we are going to look at one of the earliest and possibly most important stages of this email marketing journey; reads Without a good level of reads in place, you can’t move on to...

The whole reason that we do email marketing is to promote our business and ultimately sell our products and services, in order to do this, we need clicks. Email marketing lives and dies by clicks, reads are great, but what really matters is clicks. In this article, we are going...

If you are sending out email marketing using third-party software, such as Email Blaster or similar then it’s likely that you have already bumped into ‘Domain Verification’. In this article, we are going to look at what it is and why it’s important. What is domain verification? Domain verification is effectively...