Advice
Why choose a UK email marketing company? - There are many factors to take into consideration when weighing up between a UK email marketing company and an overseas email marketing supplier. Nowadays, the internet makes it possible to use service providers based anywhere in the world. Whilst this is great for obtaining the best possible deal, there are other factors to take into read more...
What is a sender score and how does it impact your email marketing? - So how is this sender score generated? Email service providers from all over the world take part in the sender score project, they are constantly reporting back information to Sender Score regarding your recent activities. So if your recipients are making your email as spam, or just deleting without reading - this information is constantly read more...
Help: My Email Marketing is not working… - If you are new to email marketing or have been doing it for years, it can be really frustrating if your email marketing isn’t working. Sometimes it can be a real minefield trying to get to the bottom of why this is. This week we are going hopefully de-mystify this by looking at the three key read more...
Why sending Bad emails is not worth the risk. - Sending to cheap or free databases of email addresses - what could possibly go wrong? This week, we are going to take a look at what the implications are of sending email marketing to bad lists Ok, first up, let’s take a look at what we mean by bad data. Bad lists are lists of read more...Announcements
Analytics Reimagined: Bounces - Bounces. In the final section, we can see the elements of our campaign that has not been successfully delivered; these are the bounces. Bounces are split into two main sections, these being hard bounces and soft bounces. A hard bounce is a permanent failure and a soft bounce is a send to a live domain read more...
Analytics Reimagined: Unsubscribes - Unsubscribes. After sending our mailer, it's easy to get wrapped up in only looking at the successful elements, such as read or clicks. But even the best mailer with the most loyal subscriber list, will in all likely hood have some unsubscribes. In this section we can easily view and understand these, for perspective, we read more...
Analytics Reimagined: Social Media - Social Media Engagements Social Media plays a major part in how our recipients are engaging with us. So, this blog post is about the interactions our mailer has on various Social Media platforms. Recipients are now expecting to see that your mailer will include links to all of your businesses social media channels. These are read more...
Analytics Reimagined: Clicks by Location - Clicks by location In this blog post, we are going to look at the section about the clicks that our mailer has received. Email blaster will record the geographic location of your recipient's mail server. As we can see from the world map, analytics gives us a heat map overlay of where these people are. read more...Email Marketing Tips
The Golden Ticket to better email delivery - Email Delivery is often referred to as ‘inbox placement’. Or where your message ends up after it has been accepted by the recipient's email server. Whether it will land in the inbox or be hidden in the spam filter. This week we have a look at the golden ticket to better email delivery. What do read more...
Designing email marketing for mobile - Designing email marketing for mobile; Well, we’ve seen it coming for a while, but last year was the first year where mobile devices overtook desktop & laptop as the preferred device for viewing emails. At email blaster we record which email browser and device is used to view an email. We’ve certainly noted this shift read more...
Email marketing opt in’s – which is best single or double?? - Opt in: we are going to take a look at how your email marketing data is gathered. We all know the importance of having a decent opt in process, so that we are only sending emails to people that have asked to receive them. The process of validating your email data is known as opt read more...
Email Marketing Predictions for 2017 - Email Marketing Predictions for 2017; Ok, so it’s a new year, we’ve all got bigger sales targets than last year. We all want to use whatever technology is available to make hitting those targets as stress free as possible. In this article, we are going to look at some of the innovations and trends that read more...Network Status
DB Import Wizard Maintenance - We are today running essential maintenance to the database import wizard: Maintenance times: 11am and 11.30am BST on Monday 4th April 2011 During this period the import wizard may appear buggy, where possible we ask while we are running maintenance that you do not use this area. Thank you for your patience and understanding. ------------------------------------------------- read more...
7/1/11 – Planned Network Maintenance - Between 11am and 1pm we will be running maintenance to the Email Blaster network. During this period, servers will be offline for approx. 15 minutes. We apologise for any inconveniences caused. Thank you for your patience.
Sunday 3rd of october – Core network software upgrade. - On Sunday 3rd Oct at 12am our network provider will be performing maintenance on their core router. This is expected to take around 15-20 minutes. During this time email blaster will be offline. Apologies for any inconveniences caused.
Network Issues – Multiple Servers - We have currently experiencing network issues which are affecting multiple servers: Zen Hal Kryten We are working to resolve this issue ASAP. At the moment we have no ETA on this issue. Updates will follow shortly. —————————- UPDATE. We have an engineer onsite now. We are hoping to resolve the issue within the next 30 read more...
News
Brexit and email marketing - Brexit: What effect will leaving the E.U have UK businesses storing their data overseas? What effect will leaving the E.U have UK businesses storing their data overseas? Brexit: whether you voted in or out, leaving the E.U will have an impact on all of us one way or another. In this week’s video, we are read more...
iPad 3 and email marketing - If you have listened to the news over the last 24 hours, you would have most likely heard about Apple's new iPad. This is the 3rd generation of the hugely successful tablet. Tablet PC's are are a rapidly growing market. It has been reported that Apple alone will sell 60 million units this year. With read more...
Want to start email marketing but want a helping hand? - Email marketing is one of the most cost effective way of getting your message out. At Email Blaster UK we have designed our system to be as user friendly as possible, while at the same time offering a wide range of features. If you are just starting out with email marketing, the whole prospect can read more...
Short and punchy Email Vs Long and detailed - When you are designing your next marketing email or newsletter you will probably face this conundrum - Should i opt for a short and punchy email newsletter or long and detailed. The use of each option has its own advantages/disadvantages. Today in this first section we are going to investigate the advantages and disadvantages of read more...Misc
Delivered and Read - Presented in an easy to read bubble format – it makes it really easy to see at a glance how the three key elements of your send scale against each other. These being : sent, delivered and opened. Each stat records the actual number and a percentage. This makes it really easy to get an read more...
Email Marketing Unsubscribes: How to manage. - No matter how well executed your email campaign is, there will always be those recipients who unsubscribe. Your may have split tested the hell out of your subject line. Tweaked and refined your content to the small ours and personally phoned every subscriber to double check they want to remain on your mailing list. read more...
Christmas Email Design Templates - Well it is almost that time of the year again, Christmas is fast approaching. If you are like us, this is a pretty busy time of the year with all hands on deck. Before the Christmas break it is always a nice touch to send a quick email to your customers, thanking them for their read more...
add symbols to email subject - You may have seen this one about recently, it is starting to get popular. More and more email marketeers are starting to add symbols to email subject lines. Why? Well in a nutshell, it is done to help make your email stand out more inside the recipients inbox. You can't argue with that logic, read more...