One of the most common questions in email marketing is: "How long should my email newsletter be?" The simple answer is: as long as it needs to be — but no longer. There is no perfect word count or fixed length that guarantees success. The ideal newsletter length depends on your audience,...

One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce rate provides valuable insight into the health of your mailing list and the quality of your email delivery. A high bounce rate can damage your sender...

Getting your subscribers to open your email is only half the battle. The real goal of most email marketing campaigns is to encourage people to take action. Whether you want subscribers to visit your website, download a guide, make a purchase or book a demonstration, it's the clicks that move...

After two years in the making, we're getting ready to launch cBuilder — the brand-new email design experience from Email Blaster. We've completely rethought the way you create emails. From the way you add content, to how you edit text, preview your designs and build visually engaging campaigns, cBuilder makes...

One of the first questions people ask after sending an email campaign is: "Is my open rate any good?" It's an understandable question. After all, if nobody is opening your emails, your carefully crafted content, offers and calls to action will never be seen. However, judging the success of an email campaign...