future of email marketing

Email Marketing; What's the future?

I found an old book at a jumble sale many years ago, which was a sort of encyclopaedia of the technology of the day,...
What is my business worth

What’s my company worth?

How often do you consider the market value of your business; what could I sell it for or, did I pay a good price...

13-point guide to guaranteeing business failure

  The staggering statistic of new businesses that fail within the first few years is a well trodden path of analysis and it wasn’t my...
Email marketing deliverbility

Email delivery de-bunked.

The number one measure of effective email marketing is the number/percentage of positive responses to an email campaign. A positive response can have many...

So what's all this about business strategy?

Over the length and breadth of my career in business and business management, I’ve been engaged in and involved with the development of strategies...