How does ‘Legitimate Interests’ work?

Since GDPR went live back in May last year, there has been quite a bit interest in the term 'Legitimate Interests'. This term has...
future of email marketing

Email Marketing; What's the future?

I found an old book at a jumble sale many years ago, which was a sort of encyclopaedia of the technology of the day,...
What is my business worth

What’s my company worth?

How often do you consider the market value of your business; what could I sell it for or, did I pay a good price...

13-point guide to guaranteeing business failure

  The staggering statistic of new businesses that fail within the first few years is a well trodden path of analysis and it wasn’t my...
Email marketing deliverbility

Email delivery de-bunked.

The number one measure of effective email marketing is the number/percentage of positive responses to an email campaign. A positive response can have many...