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What is a sender reputation and how does it...

Sender reputation refers to the perceived trustworthiness and quality of an email sender's sending practices. It is a crucial factor in email deliverability, determining...

What is domain verification and why is it important?

If you are sending out email marketing using third-party software, such as Email Blaster or similar then it’s likely that you have already bumped...

Using email marketing software to send your Christmas cards

Christmas is an important time of year, perhaps this year more than ever. It’s good to keep in touch with those close to us,...

Ultimate Black Friday Sales Guide

What are the origins of Black Friday? It’s probably no surprise to learn that Black Friday originates from America; the home of the sales campaign....

Setting the right tone for your emails

When it comes to reaching out to your target audience, what you have to say is important, but how you say it is just as...

Desktop vs Mobile – Which is best for your email marketing campaign?

We use them every single day, our lives are directed through them and we probably, most likely, couldn’t live without them. That’s right, the...

How an Ecommerce business can increase email subscribers

One of the challenges owners of Ecommerce businesses face is how to retain customers. Getting a website visitor to make a purchase is an...

Getting email marketing content right

Email marketing is a commonly used business tool, but all too often it falls short of the mark. Consumers receive countless sales emails every...

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How to use social media to boost your email marketing

Integrating social media with your email marketing efforts can...

How to write engaging email marketing content

Writing engaging email marketing content is crucial for capturing...

How to create online surveys to use with your email marketing

Creating online surveys to use with your email marketing...

How to boost your inbox placement by changing your send from address

Boosting your inbox placement can be challenging, but changing...

What is a sender reputation and how does it work?

Sender reputation refers to the perceived trustworthiness and quality...

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