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SMS marketing techniques

Jamie Jamie -
SMS marketing, or text message marketing, involves sending promotional messages to customers via SMS (Short Message Service). This method is highly effective due to...
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How to write email copy that people will want...

Jamie Jamie -
Writing email copy that captures and retains the attention of your subscribers is essential for effective email marketing. Here are some tips to help...
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How to build loyalty with your email marketing subscribers

Jamie Jamie -
Building loyalty with your email marketing subscribers is essential for maintaining long-term relationships and driving consistent engagement. Here are some strategies to help you...
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What is a reactivation email and how should you use it

A reactivation email is a type of marketing email sent to dormant or inactive subscribers with the goal of re-engaging them and encouraging them...

What is the perfect length for a subject header line?

The optimal length for an email subject line can depend on various factors, including your audience, the content of your email, and your overall...

How to create a staff newsletter that people will want to read

Creating a staff newsletter that people will want to read involves a combination of engaging content, visual appeal, and thoughtful presentation. Here are some...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

What is a sender reputation and how does it work?

Sender reputation refers to the perceived trustworthiness and quality of an email sender's sending practices. It is a crucial factor in email deliverability, determining...
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Discussion

How to make internal newsletters less boring

Making internal newsletters engaging and less boring is key...
Advice

How to combine SMS and email marketing

Combining SMS and email marketing can create a powerful...
Advice

What incentives should you use to get more subscribers?

Attracting more email subscribers involves offering compelling incentives that...
Other

SMS marketing techniques

SMS marketing, or text message marketing, involves sending promotional...
Discussion

What exactly is A/B testing?

A/B testing, also known as split testing, is a...

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