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New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

What is a sender reputation and how does it...

Sender reputation refers to the perceived trustworthiness and quality of an email sender's sending practices. It is a crucial factor in email deliverability, determining...

What is domain verification and why is it important?

If you are sending out email marketing using third-party software, such as Email Blaster or similar then it’s likely that you have already bumped...

How email marketing software works

Every business needs to have a strategy for email marketing. It’s a vital way to reach customers, build brand loyalty and grow your business.  Many...

Top 10 Email Marketing Software Tools In 2020

In 2020, email marketing software continues to play a critical role in successful business marketing strategy. 81% of small businesses use it as their...

Does Cold Email Still Work?

Why you need to avoid cold email Cold email can be a great source of irritation to the recipient, and it can even compromise the...

Brand new blacklist checker – Email Blaster

Building a brand new blacklist checker I have spent the past week working on very own blacklist checker for email blaster. The progress has been...

Segmentation – Grouping Your Audience

Putting it simply, email segmentation can make it much easier to get the right messages out to the right people. When you segment your...

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What is an opt-in statement and how should you use it

An opt-in statement is a clear and explicit declaration...

How to find the best time to send your email newsletter

Finding the best time to send your email newsletter...

How to design emails for Apple’s dark mode.

Designing emails for Apple's Dark Mode involves optimizing your...

What elements should you be A/B testing

A/B testing, also known as split testing, is a...

Email list management best practices

Managing email lists effectively is crucial for successful email...

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