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What is email marketing automation?

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An essential part of modern marketing practice, email marketing automation allows you to schedule, personalise and metricise your outreach.

This can be as simple as choosing a single tool or selecting a complete software solution that includes a range of options which are tailored to help optimise your marketing. This enables you to build custom email templates, ensure that your outbound contacts are GDPR compliant, and deploy unique campaigns and analytics.

In addition, automation allows you to optimise your existing processes and means that your budget need be no obstacle to producing a marketing solution that is organic, clean and fit for purpose.

However, it is important to understand how a platform can help your marketing and outreach goals before making a decision. Here are some of the benefits to help you decide…

Benefits of email marketing automation

Choosing email automation carries a range of benefits for businesses, individual users, and professionals struggling with their outreach. These include- 

Elegant Form Design:> Any fit for purpose solution will allow you to use a form builder. This will allow you to uniquely customise the look and feel of your design and template it for future use. This helps add your established branding to any communications, building trust and enabling you to tweak them quickly when needed. 

Remove repetitive tasks: No one enjoys drafting up a template email or wrangling a long list of respondents. By dedicating time-intensive tasks to the platform, you and your team have more time to work on mission critical tasks. Many platforms can also alert you to when follow-ups with respondents are required, letting you refine and deploy your deals pipeline as needed.

Metrics: If you don’t understand how successful your market is, there is no way that you can possibly improve. Any reliable platform will allow you to harvest key statistical data for review. This can help guide your decision making and let you make improvements to your client engagement that are backed up by a wealth of solid evidence.

Improve your processes: Once you have a new digital system in place, it’s the perfect opportunity to drive for efficiency throughout your business. This can help cut down on time spent copying and editing existing campaigns, enable the creation of new digital processes to support your marketing actions, help you take stock of your business and ensure your approaching the right potential customers. 

What next?

If you want to learn more about email marketing automation, Email Blaster is the right platform for you and your team. With 11 years’ professional experience, we will work with you to find a solution that is right for your use-case. This involves using our cloud-based system which allows customers to build beautiful templates, automate their marketing campaigns, track and report on key analytics, and more. 

If you want to learn more, you can review our regularly updated blog from here. Or if there is anything else you need, please do not hesitate to get in touch and let us know exactly what you need to deploy the right solution for your business needs.

Find our email marketing services and how we can help today.

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