Other

How to fix a high bounce rate

Jamie -

A high bounce rate in email marketing occurs when a significant percentage of emails sent are returned as undeliverable. This can be due to...

Jamie -

SMS marketing, or text message marketing, involves sending promotional messages to customers via SMS (Short Message Service). This method is highly effective due to...

Jamie -

Writing email copy that captures and retains the attention of your subscribers is essential for effective email marketing. Here are some tips to help...

What is a sender reputation and how does it work?

July 27, 2023

Sender reputation refers to the perceived trustworthiness and quality of an email sender's sending practices. It is a crucial factor in email deliverability, determining...

What is domain verification and why is it important?

January 6, 2023

If you are sending out email marketing using third-party software, such as Email Blaster or similar then it’s likely that you have already bumped...

Using email marketing software to send your Christmas cards

December 6, 2021

Christmas is an important time of year, perhaps this year more than ever. It’s good to keep in touch with those close to us,...

Ultimate Black Friday Sales Guide

November 9, 2021

What are the origins of Black Friday? It’s probably no surprise to learn that Black Friday originates from America; the home of the sales campaign....