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SMS marketing techniques

SMS marketing, or text message marketing, involves sending promotional messages to customers via SMS (Short Message Service). This method is highly effective due to...

How to write email copy that people will want...

Writing email copy that captures and retains the attention of your subscribers is essential for effective email marketing. Here are some tips to help...

How to build loyalty with your email marketing subscribers

Building loyalty with your email marketing subscribers is essential for maintaining long-term relationships and driving consistent engagement. Here are some strategies to help you...

What is domain verification and why is it important?

If you are sending out email marketing using third-party software, such as Email Blaster or similar then it’s likely that you have already bumped...

Using email marketing software to send your Christmas cards

Christmas is an important time of year, perhaps this year more than ever. It’s good to keep in touch with those close to us,...

Ultimate Black Friday Sales Guide

What are the origins of Black Friday? It’s probably no surprise to learn that Black Friday originates from America; the home of the sales campaign....

Setting the right tone for your emails

When it comes to reaching out to your target audience, what you have to say is important, but how you say it is just as...

Desktop vs Mobile – Which is best for your email marketing campaign?

We use them every single day, our lives are directed through them and we probably, most likely, couldn’t live without them. That’s right, the...

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How to make internal newsletters less boring

Making internal newsletters engaging and less boring is key...

How to combine SMS and email marketing

Combining SMS and email marketing can create a powerful...

What incentives should you use to get more subscribers?

Attracting more email subscribers involves offering compelling incentives that...

SMS marketing techniques

SMS marketing, or text message marketing, involves sending promotional...

What exactly is A/B testing?

A/B testing, also known as split testing, is a...

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