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What is negative data segmentation and how to use...

What is Negative Data Segmentation—and How to Use It EffectivelyClean your list, improve engagement, and boost ROI by targeting who not to send to. When...

Intro to staff newsletters

How to Structure the Perfect Staff Newsletter A well-structured staff newsletter is more than just a company update—it's a tool that can boost engagement, improve...

What is a lead magnet and why is it...

What is a Lead Magnet and Why is it Crucial for Your Email Marketing Strategy? In today’s digital landscape, capturing and retaining customer attention is...

SMS marketing techniques

SMS marketing, or text message marketing, involves sending promotional messages to customers via SMS (Short Message Service). This method is highly effective due to...

How to write email copy that people will want to read

Writing email copy that captures and retains the attention of your subscribers is essential for effective email marketing. Here are some tips to help...

How to build loyalty with your email marketing subscribers

Building loyalty with your email marketing subscribers is essential for maintaining long-term relationships and driving consistent engagement. Here are some strategies to help you...

What is a reactivation email and how should you use it

A reactivation email is a type of marketing email sent to dormant or inactive subscribers with the goal of re-engaging them and encouraging them...

What is the perfect length for a subject header line?

The optimal length for an email subject line can depend on various factors, including your audience, the content of your email, and your overall...

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What is negative data segmentation and how to use it.

What is Negative Data Segmentation—and How to Use It...

5 top outlook rendering issues and how to fix them

5 Top Outlook Rendering Issues and How to Fix...

How to structure the perfect staff newsletter

How to Structure the Perfect Staff NewsletterKeep your team...

Intro to staff newsletters

How to Structure the Perfect Staff Newsletter A well-structured staff...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and...

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