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What is domain verification and why is it important?

If you are sending out email marketing using third-party software, such as Email Blaster or similar then it’s likely that you have already bumped...

Using email marketing software to send your Christmas cards

Christmas is an important time of year, perhaps this year more than ever. It’s good to keep in touch with those close to us,...

Ultimate Black Friday Sales Guide

What are the origins of Black Friday? It’s probably no surprise to learn that Black Friday originates from America; the home of the sales campaign....

What is email marketing automation?

An essential part of modern marketing practice, email marketing automation allows you to schedule, personalise and metricise your outreach. This can be as simple as...

How to get better email marketing deliverability

There are many steps you can take to improve the deliverability of your emails. Without efficient email marketing strategies in place, you could miss...

How to stop your email marketing being marked as spam

Step by step guide to getting your marketing email passed the email spam filter Verify your sending domain If you are looking to send out a...

How email marketing software works

Every business needs to have a strategy for email marketing. It’s a vital way to reach customers, build brand loyalty and grow your business.  Many...

Top 10 Email Marketing Software Tools In 2020

In 2020, email marketing software continues to play a critical role in successful business marketing strategy. 81% of small businesses use it as their...

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Why is my open rate dropping?

There can be several reasons why your open rate...

What is a responsive email and how to create one

A responsive email is an email that is designed...

Can you send attachments with email marketing?

Most email marketing software allows you to send attachments...

Checklist before sending a new email campaign 2023

Before sending a campaign, it's essential to ensure that...

Top tips for better email deliverability

Here are some top tips for better email deliverability: Use...

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