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Desktop vs Mobile – Which is best for your email marketing campaign?

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We use them every single day, our lives are directed through them and we probably, most likely, couldn’t live without them. That’s right, the humble mobile phone – a mainstay in modern society and a lifelong companion for most millennials. 

Not only do they help us stay in touch with family and friends, but they are our main source of media consumption. Mobile traffic now accounts for more than 50% of all webpage traffic worldwide, and in 2018, at least 50% of emails were opened on mobile.

Consequently, businesses have tailored their marketing efforts to appeal directly and effectively through the screen of a smart phone. So does this mean the days of desktop emails are over? 

For traditional marketeers, certainly not. 

Reports always seem to conclude that while readers will often initially open an email on their mobile device, they open it again on desktop later to dive into the details. This correlates with the fact that readers are less likely to click through from mobile devices. 

41% of users open campaigns on a mobile, 23% will open it again, 30% will open it on a different device and 12.9% of those users will take action with a click. Mobile readers who open emails a second time from their computer are 65% more likely to click through. 

Long story short, businesses and marketeers need to tailor their email design for both desktop and mobile to target consumers effectively and boost their click through rate. The mobile catches their attention, the desktop makes them take action. 

So, where to start?

Mobile, in short. A smaller screen size means you will have to optimise your design more intricately, so if it looks good on mobile, it’ll look great on desktop. From here, you can add additional elements to work on a desktop resolution, granting you more freedom and more potential to impress. 

Designing your emails in a way that holds the reader’s attention and encourages them to engage with your message is key – be it through video, imagery, colour, layout, language or, ideally, all of the above! Utilising an email marketing template is a great way to start designing your own emails.

But for first timers, or even marketing magicians, the complex coding involved can cause a headache. That’s where we step in.

Here at Email Blaster, everything you need to quickly create responsive emails is just a few clicks away. No installs, no set ups, no long contracts, no hidden charges, just great email marketing software that is simple to use. 

Drag and drop elements into place, embed image libraries, video, social media feeds and forms, create links, edit your fonts and colours – you name it, creating incredible design-driven emails has never been easier. 

Short on time? We’ve also included a full library of pro-designed, free email templates for you to use. Simply drop in your own branding and text and you are good to go. Check out our email marketing guide for any more guidance you may need.

So, what’re you waiting for? Level up your email marketing and join the more than 65,000 businesses using email blaster to wow their customers. Your first email campaign is free, sign up now! 

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