HomeOtherHow to create a staff newsletter that people will want to read

How to create a staff newsletter that people will want to read

Published on


Creating a staff newsletter that people will want to read involves a combination of engaging content, visual appeal, and thoughtful presentation. Here are some tips to help you create an effective and interesting staff newsletter:

  1. Understand Your Audience:
    • Know your audience and tailor the content to their interests and needs.
    • Consider the demographics, preferences, and work culture of your staff.
  2. Clear and Catchy Headlines:
    • Use clear and attention-grabbing headlines to entice readers.
    • Make sure headlines reflect the main idea of the article and are relevant.
  3. Visual Appeal:
    • Include images, graphics, and other visual elements to break up text and make the newsletter visually appealing.
    • Use a consistent and visually appealing layout.
  4. Concise and Scannable Content:
    • Keep articles concise and focused. People are more likely to read shorter, well-organized content.
    • Use bullet points, subheadings, and short paragraphs to make the content easy to scan.
  5. Variety of Content:
    • Include a mix of content types, such as articles, interviews, updates, and employee spotlights.
    • Incorporate multimedia like videos or podcasts for variety.
  6. Employee Involvement:
    • Encourage employees to contribute articles, updates, or share their achievements.
    • Highlight employee achievements, birthdays, work anniversaries, etc.
  7. Timely and Relevant Information:
    • Ensure the content is timely and relevant to the current happenings within the company.
    • Share important updates, milestones, and achievements.
  8. Consistent Schedule:
    • Establish a regular publishing schedule to build anticipation.
    • Be consistent with the frequency of your newsletters (e.g., monthly, bi-monthly).
  9. Interactive Elements:
    • Include polls, surveys, or quizzes to engage readers.
    • Encourage feedback and comments.
  10. Mobile-Friendly Design:
    • Ensure that the newsletter is accessible and readable on various devices, including mobile phones and tablets.
  11. Personalization:
    • Address readers personally, use their names, and tailor content to their interests when possible.
  12. Highlight Company Culture:
    • Showcase the company’s culture through stories, events, or team-building activities.
  13. Call-to-Action (CTA):
    • Include clear calls-to-action for readers to engage with, such as attending events, submitting content, or providing feedback.
  14. Quality Writing:
    • Ensure that the content is well-written, free of errors, and easy to understand.
  15. Feedback and Improvement:
    • Encourage feedback from employees and use it to continually improve the newsletter.

By combining these elements, you can create a staff newsletter that is not only informative but also enjoyable for your team to read.

Latest articles

How to make internal newsletters less boring

Making internal newsletters engaging and less boring is key to ensuring that employees actually...

How to combine SMS and email marketing

Combining SMS and email marketing can create a powerful multi-channel strategy that enhances engagement,...

What incentives should you use to get more subscribers?

Attracting more email subscribers involves offering compelling incentives that provide value to your target...

SMS marketing techniques

SMS marketing, or text message marketing, involves sending promotional messages to customers via SMS...
- Try Email Blaster for free -spot_img