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How long should you keep non-engaging subscribers on your...

The appropriate duration to keep non-engaging subscribers on your email list can vary based on your specific circumstances, industry, and email marketing goals. However,...

How to design emails for Apple’s dark mode.

Designing emails for Apple's Dark Mode involves optimizing your email content and styling to ensure a seamless and visually appealing experience for users who...

What elements should you be A/B testing

A/B testing, also known as split testing, is a valuable technique to optimize various elements of your marketing campaigns. When conducting A/B tests, it's...

What is email marketing automation and how should you use it?

Email marketing automation is the use of technology and software to automate various aspects of an email marketing campaign. It allows businesses to send...

What is a ‘Call To Action’ and how does it work with your email marketing?

An email call to action (CTA) is a statement or a button in an email message that encourages the recipient to take a specific...

The collapse of Privacy Shield: What does it mean?

Privacy Shield is a Framework used for regulating the exchange of personal data between the E.U and the U.S. So, if you are a...

Email Marketing workshop: what to avoid during the current economic climate

Here in the U.K, it's currently June 2020, we've all been on lockdown for nearly three months now. Many business are starting to go...

Why Does My Email Go Into Junk?

How to stop your email going into spam If you are wondering how to prevent your marketing emails ending up in spam folders, there are...

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How important is domain verification for email marketing in 2024?

In 2024, the importance of domain verification in email...

What email marketing goals should you set?

Setting clear and measurable email marketing goals is crucial...

Tips to increase the conversions with your web sign-up form

Improving the conversion rate of your web sign-up form...

How long should you keep non-engaging subscribers on your email lists for

The appropriate duration to keep non-engaging subscribers on your...

What is a reactivation email and how should you use it

A reactivation email is a type of marketing email...

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