Discussion

How Long Should Your Email Newsletter Be?

Jamie Jamie -
One of the most common questions in email marketing is: "How long should my email newsletter be?" The simple answer is: as long as it needs...
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What Is an Acceptable Bounce Rate for Email Marketing?

Jamie Jamie -
One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...
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Is Mailchimp Still Free? The Truth About Mailchimp Pricing

Jamie Jamie -
The challenge with many free email marketing platforms If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...
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What’s my company worth?

How often do you consider the market value of your business; what could I sell it for or, did I pay a good price...

13-point guide to guaranteeing business failure

  The staggering statistic of new businesses that fail within the first few years is a well trodden path of analysis and it wasn’t my...

Email deliverbility de-bunked.

The number one measure of effective email marketing is the number/percentage of positive responses to an email campaign. A positive response can have many...

So what's all this about business strategy?

Over the length and breadth of my career in business and business management, I’ve been engaged in and involved with the development of strategies...

How is the cloud affecting your business and personal internet activities?

Recently, in one of my areas of business consultancy, I was asked by a client – a manufacturing company, how he should ‘get in...
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Advice

Customer Journey Automation: A Practical Mapping Guide

Map the customer journey before building the emails. Learn how to define entry and exit rules, plan human hand-offs, test workflows and measure meaningful outcomes.
News

Brand new Black Friday email marketing templates

Get Your Black Friday Emails Ready in Minutes with...
Other

New Christmas Email Templates Have Arrived in Email Blaster

Christmas is coming — and your email marketing just...
Discussion

How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing...
Advice

What Is an Acceptable Bounce Rate for Email Marketing?

One of the most important metrics in email marketing...

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