One of the most important metrics in email marketing is your bounce rate.
While marketers often focus on open rates and click-through rates, your bounce...
The challenge with many free email marketing platforms
If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...
The statistics of company failures are deceptive if viewed from the aspect of declared insolvency (liquidation, both voluntary and involuntary); i.e. information that is...
Email marketing is fast becoming the most effective way of reaching customers in a focused manner; particularly relevant to business-to-business marketing where target markets...
Cloud functionality refers generically to the capacity to run software systems on-line from any remote computer, with all functionality and associated data bases etc....
Map the customer journey before building the emails. Learn how to define entry and exit rules, plan human hand-offs, test workflows and measure meaningful outcomes.