Discussion

Deliverability Tips for Sending to Apple Mail in 2026

Jamie Jamie -
Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...
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Why the Promotions Tab in Gmail Is Actually a...

Jamie Jamie -
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...
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When Is the Best Time to Send an Email?...

Jamie Jamie -
One of the most common questions in email marketing is also one of the most misunderstood: “When is the best time to send an email?” In...
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How does ‘Legitimate Interests’ work?

Since GDPR went live back in May last year, there has been quite a bit interest in the term 'Legitimate Interests'. This term has...

Email Marketing; What's the future?

I found an old book at a jumble sale many years ago, which was a sort of encyclopaedia of the technology of the day,...

What’s my company worth?

How often do you consider the market value of your business; what could I sell it for or, did I pay a good price...

13-point guide to guaranteeing business failure

  The staggering statistic of new businesses that fail within the first few years is a well trodden path of analysis and it wasn’t my...

Email deliverbility de-bunked.

The number one measure of effective email marketing is the number/percentage of positive responses to an email campaign. A positive response can have many...
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Email Marketing UK Tips

Internal Staff Newsletter Best Practice Guide

Keeping employees informed has never been more important. Whether your...
Discussion

Deliverability Tips for Sending to Apple Mail in 2026

Apple Mail has become one of the most important...
Advice

Email Deliverability Best Practices for Gmail & Outlook in 2026

Email marketing only works if your emails actually reach...
Advice

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

For years, email marketers have had a love-hate relationship...
Advice

When Is the Best Time to Send an Email? (2026 Guide)

One of the most common questions in email marketing...

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