Scheduling is incredibly important when it comes to email marketing. Send your emails out at the wrong time and you risk them being completely overlooked by your audience however, find the correct time and increase your email open rates substantially. Finding the right day of the week and times to fire out emails to your customers and clients can depend on a range of factors, such as what industry you work in and who your customers are. Nonetheless, people are now opening their emails at all times of the day thanks to the way we are becoming increasingly mobile.
What is the consensus?
Various studies have been carried out to find out what the perfect time to send an email is. Although findings have varied, data shows there is generally substantial agreement on when marketing emails need to be distributed. It’s clearly not advisable to send emails when your customers are asleep, but you might be surprised to learn that most experienced marketers avoid sending emails on Mondays. When people open their inboxes on Mondays, they are frequently met with an abundance of messages that have amassed over the weekend, which swiftly get deleted in one large batch. Saturday and Sunday are also known for their low open rates, which is why you might not see too much correspondence reaching your inbox when the working week is done. Fridays are also commonly avoided by marketers fearful that their would-be recipients’ minds might be on other matters.
Many studies agree that midweek emails tend to fare best when it comes to open rates and click-through rates. If you are wondering what the best time of day to send a marketing email is on a Tuesday, Wednesday or Thursday, evidence regularly suggests that you’ll get the best results if you send sometime between 1-3pm, with the 9-11am slot also being a good choice. However, these times tend to be best for emailing office workers rather than mobile users, who tend to be using their devices and responsive to email even late at night.
Do your research
One of the most important things you can do if you need to perfect the timing of your emails is to carry out detailed research into your audience, their habits, their age and more to find out what works best for you. You may need to experiment with sending out emails at various different times of the day so you can see what delivers the best results and to discover when most people check their emails. You may well need to time B2B emails much differently to B2C emails, with non-business customers being too pre-occupied with their duties to see your emails during Monday to Friday daytimes.
How Email Blaster can help
When you take advantage of Email Blaster’s services, there’s no need to be in the office or at your desk when you want your emails to be sent out. We offer simple and easy scheduling to help you completely automate the distribution of your messages to your email subscribers. Your open rates are almost guaranteed to be lower if you send your emails when your customers are out of the office or too busy to pay attention to what’s going on in their inbox so talk to us about your target audience and we will advise on the best approach. To get in touch with us today and learn more about our various email marketing services, call us on 01327 438077
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