Rumours that email marketing peaked long ago appear to be unfounded, with the practice enjoying a new lease of life over recent years. Some incredibly exciting email design trends have been emerging in the past few years, with dynamic content, gamification and other exciting features raising engagement levels and bring customers closer to brands. This trend shows no signs of slowing down so let’s take a quick look at some of the hottest and most talked-about email design trends of the year so far.

APNG in emails

APNG format supports animated images, delivering animations of outstanding quality. With 8-bit alpha transparency and 24-bit colours being supported, this is adding a new dimension to email marketing. With GIFs appearing less and less in emails, it seems the popularity of APNG is set to grow and grow over the coming months and years.

Accessible emails

Accessible emails allow your entire subscriber list to see your emails. With accessible emails, everyone can understand the content of your emails, even if they have certain disabilities affecting things such as their sight.

Email gamification

Gamification is breathing new life into email marketing. Email gamification sees games being incorporated into your messages, with rewards being dished out to readers. The practice has led to a substantial rise in subscriber numbers and engagement.

Changes in email layouts

Designers are experimenting with a wide range of email layouts to defamiliarise email and make it more exciting in the modern age. Broken grids and asymmetrical layouts are just two of the tools being used to inspire and engage email recipients in the current marketplace.

Enhanced personalisation

Email is becoming more and more targeted towards specific customers, with marketers using the wealth of data that they have to create bespoke emails that their recipients find particularly useful and engaging. AI platforms are increasingly being tested to create bespoke personalised emails that enable marketers to achieve their aims more effectively than ever before.

Increased interactive content

We’ve already touched upon gamification, but emails including not only games but quizzes and other sources of fun interaction are becoming increasingly common. The greater use of interactive content is encouraging customers to spend much more time looking at the emails that they receive and boosting brand engagement in the process. The more engaged customers become, the more loyalty they should feel towards the brand. The promise of interactive content can make users much more likely to open your emails and purchase your products and services.

Contact Email Blaster today

At Email Blaster, we can come to your assistance if you need support with bringing your email marketing into the 21st century. We provide valuable services to companies from a wide range of sectors and can provide you with software that makes your email marketing activities so much easier. When you have our support behind you, you don’t need to seek out graphic designers, coders or marketing consultants. You can reach us today by sending a message to support@emailblasteruk.com, calling 01327 438077 or using our Live Chat facility. Why wait any longer to get in touch for first-class email marketing support?