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How to make internal newsletters less boring

Making internal newsletters engaging and less boring is key to ensuring that employees actually read and benefit from them. Here are some strategies to...

What exactly is A/B testing?

A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, or other marketing assets to determine...

How to optimise your email for better conversions

Optimizing emails for better conversions involves several key strategies, from crafting compelling subject lines to personalizing content and ensuring clear calls to action. Here’s...

What is email marketing automation and how should you use it?

Email marketing automation is the use of technology and software to automate various aspects of an email marketing campaign. It allows businesses to send...

What is a ‘Call To Action’ and how does it work with your email marketing?

An email call to action (CTA) is a statement or a button in an email message that encourages the recipient to take a specific...

The collapse of Privacy Shield: What does it mean?

Privacy Shield is a Framework used for regulating the exchange of personal data between the E.U and the U.S. So, if you are a...

Email Marketing workshop: what to avoid during the current economic climate

Here in the U.K, it's currently June 2020, we've all been on lockdown for nearly three months now. Many business are starting to go...

Why Does My Email Go Into Junk?

How to stop your email going into spam If you are wondering how to prevent your marketing emails ending up in spam folders, there are...

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How to make internal newsletters less boring

Making internal newsletters engaging and less boring is key...

How to combine SMS and email marketing

Combining SMS and email marketing can create a powerful...

What incentives should you use to get more subscribers?

Attracting more email subscribers involves offering compelling incentives that...

SMS marketing techniques

SMS marketing, or text message marketing, involves sending promotional...

What exactly is A/B testing?

A/B testing, also known as split testing, is a...

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