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Is Mailchimp Still Free? The Truth About Mailchimp Pricing

The challenge with many free email marketing platforms If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...

Deliverability Tips for Sending to Apple Mail in 2026

Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a...

For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

What exactly is A/B testing?

A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, or other marketing assets to determine...

How to optimise your email for better conversions

Optimizing emails for better conversions involves several key strategies, from crafting compelling subject lines to personalizing content and ensuring clear calls to action. Here’s...

Tips to improve your email deliverability

Improving email deliverability is crucial for ensuring your messages reach your subscribers' inboxes. Here are some tips to help enhance your email deliverability: 1. Build...

How to make email marketing work for small business in 2024

Email marketing can be a powerful tool for small businesses in 2024, helping you connect with your audience, build relationships, and drive conversions. Here...

How long should you keep non-engaging subscribers on your email lists for

The appropriate duration to keep non-engaging subscribers on your email list can vary based on your specific circumstances, industry, and email marketing goals. However,...

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What Is a Good Click-Through Rate for Your Email Marketing?

Getting your subscribers to open your email is only...

Introducing cBuilder next generation — A Completely New Way to Design Emails

After two years in the making, we're getting ready...

What Is a Good Open Rate for Your Email Marketing?

One of the first questions people ask after sending...

What Is an Email Block List and How Can You Avoid Ending Up on One?

One of the quickest ways to destroy your email...

Email Marketing Best Practices: 20 Proven Tips for Better Results

Successful email marketing requires good planning... Email marketing remains one...

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