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How to make email marketing work for small business...

Email marketing can be a powerful tool for small businesses in 2024, helping you connect with your audience, build relationships, and drive conversions. Here...

How long should you keep non-engaging subscribers on your...

The appropriate duration to keep non-engaging subscribers on your email list can vary based on your specific circumstances, industry, and email marketing goals. However,...

How to design emails for Apple’s dark mode.

Designing emails for Apple's Dark Mode involves optimizing your email content and styling to ensure a seamless and visually appealing experience for users who...

How does ‘Legitimate Interests’ work?

Since GDPR went live back in May last year, there has been quite a bit interest in the term 'Legitimate Interests'. This term has...

Email Marketing; What's the future?

I found an old book at a jumble sale many years ago, which was a sort of encyclopaedia of the technology of the day,...

What’s my company worth?

How often do you consider the market value of your business; what could I sell it for or, did I pay a good price...

13-point guide to guaranteeing business failure

  The staggering statistic of new businesses that fail within the first few years is a well trodden path of analysis and it wasn’t my...

Email deliverbility de-bunked.

The number one measure of effective email marketing is the number/percentage of positive responses to an email campaign. A positive response can have many...

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How to make email marketing work for small business in 2024

Email marketing can be a powerful tool for small...

How important is domain verification for email marketing in 2024?

In 2024, the importance of domain verification in email...

What email marketing goals should you set?

Setting clear and measurable email marketing goals is crucial...

Tips to increase the conversions with your web sign-up form

Improving the conversion rate of your web sign-up form...

How long should you keep non-engaging subscribers on your email lists for

The appropriate duration to keep non-engaging subscribers on your...

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