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How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing is: "How long should my email newsletter be?" The simple answer is: as long as it needs...

What Is an Acceptable Bounce Rate for Email Marketing?

One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

Is Mailchimp Still Free? The Truth About Mailchimp Pricing

The challenge with many free email marketing platforms If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...

How to make email marketing work for small business in 2024

Email marketing can be a powerful tool for small businesses in 2024, helping you connect with your audience, build relationships, and drive conversions. Here...

How long should you keep non-engaging subscribers on your email lists for

The appropriate duration to keep non-engaging subscribers on your email list can vary based on your specific circumstances, industry, and email marketing goals. However,...

How to design emails for Apple’s dark mode.

Designing emails for Apple's Dark Mode involves optimizing your email content and styling to ensure a seamless and visually appealing experience for users who...

What elements should you be A/B testing

A/B testing, also known as split testing, is a valuable technique to optimize various elements of your marketing campaigns. When conducting A/B tests, it's...

Should you be using AI with your email marketing?

Integrating AI (Artificial Intelligence) into email marketing strategies can provide numerous benefits. AI technology offers several capabilities that can enhance the effectiveness and efficiency...

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Customer Journey Automation: A Practical Mapping Guide

Map the customer journey before building the emails. Learn how to define entry and exit rules, plan human hand-offs, test workflows and measure meaningful outcomes.

Brand new Black Friday email marketing templates

Get Your Black Friday Emails Ready in Minutes with...

New Christmas Email Templates Have Arrived in Email Blaster

Christmas is coming — and your email marketing just...

How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing...

What Is an Acceptable Bounce Rate for Email Marketing?

One of the most important metrics in email marketing...

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