Discussion

How to make internal newsletters less boring

Jamie -

Making internal newsletters engaging and less boring is key to ensuring that employees actually read and benefit from them. Here are some strategies to...

Jamie -

A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, or other marketing assets to determine...

Jamie -

Optimizing emails for better conversions involves several key strategies, from crafting compelling subject lines to personalizing content and ensuring clear calls to action. Here’s...

Email Marketing; What's the future?

July 17, 2013

I found an old book at a jumble sale many years ago, which was a sort of encyclopaedia of the technology of the day,...

What’s my company worth?

June 25, 2013

How often do you consider the market value of your business; what could I sell it for or, did I pay a good price...

13-point guide to guaranteeing business failure

May 31, 2013

The staggering statistic of new businesses that fail within the first few years is a well trodden path of analysis and it wasn’t my...

Email deliverbility de-bunked.

April 2, 2013

The number one measure of effective email marketing is the number/percentage of positive responses to an email campaign. A positive response can have many...