Discussion

Deliverability Tips for Sending to Apple Mail in 2026

Jamie Jamie -
Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...
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Why the Promotions Tab in Gmail Is Actually a...

Jamie Jamie -
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...
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When Is the Best Time to Send an Email?...

Jamie Jamie -
One of the most common questions in email marketing is also one of the most misunderstood: “When is the best time to send an email?” In...
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Why should you be using double opt-in sign-up forms for email marketing sign-ups?

Using a double opt-in sign-up process for email marketing is a best practice for several reasons: Confirming Intent: Double opt-in ensures that the subscriber genuinely...

What is an SPF record and how does it work?

An SPF (Sender Policy Framework) record is a DNS (Domain Name System) record that helps prevent email spoofing and verifies the authenticity of the...

How to avoid spam phrases in your email marketing

To avoid triggering spam filters and improve the deliverability of your email marketing messages, it is important to be mindful of the language and...

Can you use animation in email marketing?

Yes, it is possible to use animation in email marketing to enhance engagement and make your emails more visually appealing. However, there are certain...

Can you send attachments with email marketing?

Most email marketing software allows you to send attachments as a link with your email campaigns. However, it's important to note that sending large...
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Email Marketing UK Tips

Internal Staff Newsletter Best Practice Guide

Keeping employees informed has never been more important. Whether your...
Discussion

Deliverability Tips for Sending to Apple Mail in 2026

Apple Mail has become one of the most important...
Advice

Email Deliverability Best Practices for Gmail & Outlook in 2026

Email marketing only works if your emails actually reach...
Advice

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

For years, email marketers have had a love-hate relationship...
Advice

When Is the Best Time to Send an Email? (2026 Guide)

One of the most common questions in email marketing...

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