Discussion

How to make internal newsletters less boring

Jamie -

Making internal newsletters engaging and less boring is key to ensuring that employees actually read and benefit from them. Here are some strategies to...

Jamie -

A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, or other marketing assets to determine...

Jamie -

Optimizing emails for better conversions involves several key strategies, from crafting compelling subject lines to personalizing content and ensuring clear calls to action. Here’s...

How is the cloud affecting your business and personal internet activities?

February 11, 2013

Recently, in one of my areas of business consultancy, I was asked by a client – a manufacturing company, how he should ‘get in...

Email Marketing Get inspired – examples of recent campaigns and how success was achieved

November 19, 2012

A lot has been written; here in our blogs (Email Blaster UK) and across the ambit of forums blogs and social media, on the...

Why companies fail

November 14, 2012

The statistics of company failures are deceptive if viewed from the aspect of declared insolvency (liquidation, both voluntary and involuntary); i.e. information that is...

Email marketing: the facts you need to know.

November 9, 2012

Email marketing is fast becoming the most effective way of reaching customers in a focused manner; particularly relevant to business-to-business marketing where target markets...