Discussion

How to fix a high bounce rate

Jamie Jamie -
A high bounce rate in email marketing occurs when a significant percentage of emails sent are returned as undeliverable. This can be due to...
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What is a re-engagement campaign on how to win...

Jamie Jamie -
A re-engagement campaign is a marketing strategy designed to win back inactive or disengaged customers. These campaigns aim to reignite interest in your brand,...
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Top email marketing mistakes in 2024 and how to...

Jamie Jamie -
Email marketing remains a powerful tool in 2024, but there are common mistakes that can hinder your success. Here are the top email marketing...
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What’s my company worth?

How often do you consider the market value of your business; what could I sell it for or, did I pay a good price...

13-point guide to guaranteeing business failure

  The staggering statistic of new businesses that fail within the first few years is a well trodden path of analysis and it wasn’t my...

Email deliverbility de-bunked.

The number one measure of effective email marketing is the number/percentage of positive responses to an email campaign. A positive response can have many...

So what's all this about business strategy?

Over the length and breadth of my career in business and business management, I’ve been engaged in and involved with the development of strategies...

How is the cloud affecting your business and personal internet activities?

Recently, in one of my areas of business consultancy, I was asked by a client – a manufacturing company, how he should ‘get in...
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Advice

How to create Lead Nurturing Email Marketing Campaigns

Creating a successful lead-nurturing email marketing campaign involves strategic...
Advice

Restaurants email marketing tips & strategy

Email marketing for restaurants can significantly enhance customer engagement,...
Advice

E-Commerce email marketing tips & strategy

Email marketing is a crucial component of an e-commerce...
Advice

Automotive Industry email marketing tips & strategy

Email marketing in the automotive industry can be a...
Advice

Non-Profits & Charities email marketing tips & strategy

Email marketing for non-profits and charities is a powerful...

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