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How to make internal newsletters less boring

Making internal newsletters engaging and less boring is key to ensuring that employees actually read and benefit from them. Here are some strategies to...

What exactly is A/B testing?

A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, or other marketing assets to determine...

How to optimise your email for better conversions

Optimizing emails for better conversions involves several key strategies, from crafting compelling subject lines to personalizing content and ensuring clear calls to action. Here’s...

Should you be using AI with your email marketing?

Integrating AI (Artificial Intelligence) into email marketing strategies can provide numerous benefits. AI technology offers several capabilities that can enhance the effectiveness and efficiency...

What is a good bounce rate for email marketing

A good bounce rate for email marketing typically falls within the range of 2% to 5%. This means that for every 100 emails you...

How to use Ai create email marketing

Using AI to write email marketing copy text can be a powerful tool to help streamline the content creation process and improve efficiency. Here's...

Reasons why email opens are good, but your clicks are poor?

Experiencing good email open rates but low click-through rates (CTR) in your email marketing campaigns can be a common challenge. Several factors could contribute...

Why should you be using double opt-in sign-up forms for email marketing sign-ups?

Using a double opt-in sign-up process for email marketing is a best practice for several reasons: Confirming Intent: Double opt-in ensures that the subscriber genuinely...

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How to make internal newsletters less boring

Making internal newsletters engaging and less boring is key...

How to combine SMS and email marketing

Combining SMS and email marketing can create a powerful...

What incentives should you use to get more subscribers?

Attracting more email subscribers involves offering compelling incentives that...

SMS marketing techniques

SMS marketing, or text message marketing, involves sending promotional...

What exactly is A/B testing?

A/B testing, also known as split testing, is a...

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