13-point guide to guaranteeing business failure

  The staggering statistic of new businesses that fail within the first few years is a well trodden path of analysis and it wasn’t my...
Email marketing deliverbility

Email delivery de-bunked.

The number one measure of effective email marketing is the number/percentage of positive responses to an email campaign. A positive response can have many...

So what's all this about business strategy?

Over the length and breadth of my career in business and business management, I’ve been engaged in and involved with the development of strategies...

How is the cloud affecting your business and personal internet activities?

Recently, in one of my areas of business consultancy, I was asked by a client – a manufacturing company, how he should ‘get in...

Email Marketing Get inspired – examples of recent campaigns and how...

A lot has been written; here in our blogs (Email Blaster UK) and across the ambit of forums blogs and social media, on the...