Email marketing for restaurants & pub chains
The Email Blaster software give pub chains, bars and restaurants access to a powerful set of email marketing tools. Providing everything needed to manage the everyday communications and marketing requirements of busy pubs, bars and restaurants.
It's easy to hit the ground running with Email Blaster's email marketing software, everything you need to create, track and send great looking campaigns is right where you need it.
As the software is cloud based, no downloads or install are required; just login with a secure username and password from your web browser and you are ready to go.
Email Blaster is also based right here in the UK, this means that if you need a helping hand or have any questions, it's easy and fast to contact us via telephone, web chat, or email. Also, your data never leaves the UK amd will live on one of our servers in Milton Keynes, meaning your a totally GDPR compliant.
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Email marketing can be a powerful tool for pub chains, bars, and restaurants to connect with their audience, drive customer engagement, and increase sales. Here are several ways in which email marketing can benefit establishments in the hospitality industry:
Promotions and Special Offers:
Email marketing allows pubs, bars, and restaurants to share exclusive promotions, discounts, and special offers with their subscribers. This can incentivize repeat business and attract new customers.Event Promotion:
Use email campaigns to promote upcoming events, live music, themed nights, or special occasions at the establishment. This helps create anticipation and attracts patrons interested in unique experiences.New Menu Announcements:
Email marketing is an effective way to announce new menu items, seasonal dishes, or limited-time offerings. Including enticing visuals and descriptions can generate interest and drive foot traffic.Happy Hour and Daily Specials:
Keep customers informed about daily specials, happy hour deals, and promotions through targeted email campaigns. This regular communication encourages patrons to visit during specific time frames.Loyalty Programs:
Implement and promote loyalty programs through email marketing. Encourage customers to sign up for loyalty programs to receive exclusive rewards, discounts, or freebies after a certain number of visits.Reservation Reminders:
Send reservation reminders and confirmations through email, ensuring that customers remember and show up for their booked reservations. This reduces no-shows and helps with efficient table management.Customer Surveys and Feedback:
Collect valuable feedback from patrons through email surveys. Understand customer preferences, gather insights on their experiences, and use this information to improve services and offerings.Birthday and Anniversary Campaigns:
Send personalized birthday and anniversary emails to customers, offering them special deals or complimentary items to celebrate their milestones at the establishment. This adds a personal touch and fosters a sense of connection.Newsletter for Regular Updates:
Regularly send newsletters to subscribers with updates on the latest happenings, staff highlights, or community involvement. Keeping customers informed builds a relationship beyond transactional interactions.Cross-Promotions with Local Businesses:
Collaborate with local businesses and cross-promote through email marketing. For example, a restaurant and a nearby wine shop can partner for special promotions that benefit both establishments.Seasonal and Holiday Campaigns:
Capitalize on seasonal events and holidays by running themed email campaigns. Promote special menus, events, or holiday-specific promotions to attract customers during festive seasons.Social Proof and Reviews:
Share positive reviews, testimonials, or user-generated content through email campaigns. This builds credibility and encourages new customers to visit based on the positive experiences of others.COVID-19 Safety Measures:
In times of health concerns, use email marketing to communicate safety measures, cleanliness protocols, and any changes in services to reassure customers about their well-being.Mobile-Friendly Campaigns:
Optimize email campaigns for mobile devices, as many customers may check emails on their smartphones. Ensure that visuals and calls-to-action are easily accessible on smaller screens.Analytics for Improvement:
Utilize email marketing analytics to track the performance of campaigns. Monitor open rates, click-through rates, and other metrics to assess the effectiveness of different promotions and refine future strategies.
In summary, email marketing is a versatile and cost-effective tool that pubs, bars, and restaurants can leverage to engage with their audience, drive customer loyalty, and ultimately boost sales and foot traffic.
