Email marketing remains one of the most powerful tools in any business’s marketing toolkit. And while global platforms like Mailchimp often dominate the conversation, they may not be the best fit for UK-based businesses—especially those focused on compliance, support, and local relevance. If you're a UK company looking for a...

An email newsletter is one of the most effective ways to connect with your audience, build trust, and drive consistent engagement—whether you're a small business, freelancer, content creator, or brand. But if you’re just getting started, it can feel overwhelming. What should you include? How do you design it? And...

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.

Your email marketing strategy can do more than drive engagement and conversions—it also directly affects your sender reputation. And when done poorly, email marketing can damage your reputation with internet service providers (ISPs), leading to low deliverability, spam folder placement, or outright email blocking. So what kind of email marketing...

In the world of email marketing, sender reputation can make or break your ability to reach your audience. You could have the most beautifully designed emails and compelling content, but if your sender reputation is poor, your messages will end up in the spam folder—or worse, not get delivered...