For non-profits and charities, email marketing is more than a tool — it’s a lifeline. Whether you’re fundraising, sharing success stories, or mobilizing volunteers, well-designed emails can strengthen relationships, drive engagement, and increase donations. Here are essential email design tips tailored specifically for non-profits and charitable organizations. 1. Keep Your Audience...

If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the reason. Understanding this email filtering mechanism is important for anyone running newsletters or marketing campaigns. In this post, we’ll explain what greylisting is, how it works,...

When it comes to email marketing, every click counts. Anchor links — also known as jump links — can be a powerful tool to guide readers to specific sections of a long email newsletter or even to particular areas of your website. But do they actually work in email,...

While the email footer might seem like a small detail at the bottom of your campaigns, it’s far more than just an afterthought. A well-designed footer not only ensures compliance with regulations but also reinforces your brand, builds trust, and can even drive additional engagement. If you want your email...

Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the tone for everything that follows. It’s the first thing readers see, and it can instantly communicate your brand identity, purpose, and professionalism. A well-designed visual header...