
The building blocks of a great email
Headings, text, images and buttons sit alongside reels, social links, videos, countdowns, attachments and article blocks. Choose what your message needs, then drag it into place.
Turn your news, products and ideas into emails that look like your business. Start with a template, move content into place and make every detail your own. No HTML experience needed.
Start with a template
Build with drag and drop
Preview before you send
Choose the starting point that suits your campaign. Browse designs for announcements, newsletters, offers and seasonal updates; create your own layout; or let the AI email builder turn a brief into a bespoke first draft.

Bold promotions, considered product launches and inviting newsletters. Explore these template examples, then imagine them with your own words, imagery and colours.
Select any design to open a larger, scrollable preview.












Build a simple single-column email or a richer magazine-style layout. Add your content blocks, rearrange sections and try a different order until the design feels right.

Headings, text, images and buttons sit alongside reels, social links, videos, countdowns, attachments and article blocks. Choose what your message needs, then drag it into place.

Pre-built sections give you a head start on product showcases and other content. Replace the example details with your own and keep the structure that works for your campaign.

Mark content blocks as favourites to keep them ready for another design. Reuse familiar headers, social links and footers to make your regular campaigns feel consistent.
Click into a text block to add your copy, format headings and adjust fonts, size, colour and alignment. Organise the message into readable sections and keep the next step easy to find. Add relevant subscriber details with smart personalisation, including up to 50 custom mail merge fields.

Add your own photography and graphics, set image descriptions and links, and crop images inside the editor. Let a strong visual lead the message, then balance it with clear copy and a useful call to action. Find more imagery in the image library.

AI Optimise reviews your campaign and offers feedback on the subject line, links, layout, calls to action, colours, mobile presentation and accessibility. Use the suggestions to spot areas worth another look, then decide what to change. For a fresh starting point, explore the AI email designer.

Review how your campaign will appear when shared on social media. Choose the platform preview and customise the social card, so the image and summary support your message beyond the email itself. Explore social media integration for more ways to connect your campaigns.

Switch between desktop, large and small mobile, and tablet previews to see how your email fits different screens. Review the spacing, image sizes and buttons before moving on.
Send a test, check your links and take a final look at the message. The drag and drop email designer keeps these checks in the same workflow as your design.

Create your design in our UK email marketing software, choose a focused audience with data segmentation and review the response in campaign analytics. Use what you learn to make the next campaign more useful.
Find a template you love, make it yours and bring your next campaign to life.
Need a hand getting started? Talk to our UK team.