We get to work with some really amazing people and companies; ranging from new start businesses, charities to government departments.Inside this section we spoke to a few members of the email blaster community to find out how our business email marketing solution is used within their organisation and how it has helped.
Professional Choice have been carrying out email marketing for a number of years in house, sending newsletters on a monthly basis. It was identified that their emails were not performing as well as they should.
A need was identified within the business, both for commercial email marketing software and the services of an experienced digital marketing expert to plan, design and impliment successful email marketing campaigns.
Professional Choice are a wholesale hair and beauty supplier. The team felt like they needed a little bit of help to improve their performance as their understanding of email marketing is very limited. The team recruited Gemma from Green Opal Digital to help.
When looking at delivery rates we needed to think about why emails weren’t landing in contacts in boxes.
There are usually 2 reasons that emails don’t landing; inaccurate email lists and the spam score of the email sent.
Using the tools native to Email Blaster, such as List Ai, we were able to clean up the list quickly. Once an email had been created it was put through the spam checker. With this information Gemma could tweak the email until it was scoring highly.
The teams unsubscribe rates were well over unsubscribe benchmark levels. While cleaning the data in order to improve the delivery rates it was identified that the team had been historically sending to the list twice. Resulting in the poor unsubscribe rates.
The delivery rates have gone from an average of 89% to an average of 98% we have even had 2 sends where the delivery rate was 100%
The unsubscribe rates have gone from 2.6% to less than 1% exactly where we need them to be.
Now that we have cleaned the email marketing database we are moving on to using the A/B testing tool within Email Blaster."I have used a number of email platforms, what I really like about Email Blaster is the support that has been provided during my time of getting to know the system. Having said that, it is also really easy to use - I think my favourite tool is the list cleaning tool (yes I am a geek and I have a favorite tool)."
Gemma Russo Green Opal Digital
Delivery performance Using Email Blaster as our email marketing solution has improved our marketing considerably. The spam checker is a valuable tool and the statistic centre has provided vital information on delivery rates, unsubscribes and what links are popular. We have been able to hone newsletter content to optimise delivery and link-clicks using the feedback so provided.
Sir Henry Royce was, of course, the co-founder of Rolls-Royce. Its aims as a charity are to promote and support engineering education and career development in our schools and universities and also to cherish the legacy of Sir Henry by providing a secure home for archive and museum material, all of which requires regular funding through charitable support.
There are currently about 10,000 members of the Enthusiasts club, many of whom support the Foundation and like to receive information on its activities.
Members of clubs and charities do complain readily (and vociferously) if they don't receive an expected newsletter. Delivery had to be 100%. In all truth this may not have been easy as there always may remain a small number of recipients who interfaced the internet via in-house firewalls that needed to be set to recognise the originator. But Email Blaster uses UK based servers and its own IP's and this was a great advantage over other systems. With the help of the Email Blaster UK's help team, these issues were quickly overcome.The Analysis suite was found to be particularly useful in quantifying delivery and open performance and link-clicks to the Foundation web-site.
The key outcome of regular email campaigns to market events was a marked increase in attendances and, as a result, income.