We get to work with some really amazing people and companies; ranging from new start businesses, charities to government departments.
Inside this section we spoke to a few members of the email blaster community to find out how our business email marketing solution is used within their organisation and how it has helped.
Total Pool Chemicals was formed in 1988 and since then we have been selling pool and spa chemicals to the commercial leisure industry.
In 2001 we decided to sell to the domestic market and we set up our website www.swimmingpoolchemicals.co.uk. Twelve years on and we are one of the leading suppliers of chemicals to domestic pool and spa owners and we currently have over 42,000 online customers.
Total Pool Chemicals offer a range of pool and spa products to both the commercial and domestic markets. With a growing community of regular customers, the requirement was identified to communicate special offers, new products and offer helpful advice on a weekly basis (every Wednesday) via an email campaign.
We wanted a cost effective, easy to use email marketing solution that would improve our out-dated old system and, following a Google search of business email marketing service providers, Email Blaster UK was approached. The initial contact with email Blaster UK was by telephone which was very good and informative. All of our initial questions were answered fully and honestly by the help desk representative and a trial was undertaken. The fact that the first month's trial was free with no commitment (no credit card) was important to us.
Being aware of the protocols regarding unsolicited emails and opt-in requirements we were able to use our internally generated address list of customers and contacts who had opted in to receiving communications - either via our website sign up form or from direct contact with us. We recognised that having an opt-in compliant address list of clients and contacts was a massive benefit that we could use more effectively to generate additional interest in our products and services.
We recognised the need to develop a good looking and effective template which we could adapt each week so we asked Email Blaster to produce a working template
for us. A template was developed by the creation team at Email Blaster UK and we have used this as the base for each weekly newsletter since.
We set out to issue our newsletter regularly on a weekly basis - every Wednesday, in order to build customer loyalty and interest in our company. Overall we have seen an increase in sales on a Thursday; supporting the business email marketing mantra - regular communication with customers works. We have had good feedback on the look and layout of the email; our old system produced just a text email with no images and did not produce anything like the same level of response.
The Sir Henry Royce Memorial Foundation is the charitable 'wing' of the community of Rolls-Royce enthusiasts, mostly those who own or admire Rolls-Royce motor cars from 1907 to the present day.
Sir Henry Royce was, of course, the co-founder of Rolls-Royce. Its aims as a charity are to promote and support engineering education and career development in our schools and universities and also to cherish the legacy of Sir Henry by providing a secure home for archive and museum material, all of which requires regular funding through charitable support.
There are currently about 10,000 members of the Enthusiasts club, many of whom support the Foundation and like to receive information on its activities.
The Foundation had several objectives in regularly communicating with the wider RR community; to invite charitable support, to keep the community informed of special events, to send regular newsletters and reports to full members of the Foundation. Communication had previously been postal and therefore ad-hoc. A common complaint by the trustees was the poor communication with the RR community.
Email Blaster UK were approached and asked by the Foundation how to address the needs for successful email marketing solution; to develop an email address list of individuals who had already provided an address and declared a willingness to receive emails - i.e. an opt-in, to create standard templates - for events, newsletters and to address special messages such as calls for charitable support, to manage a regular email campaign programme.
Delivery rates of 100% are routinely achieved and there are very few complaints of non- delivery. Open rate, as expected was very high - well into the 90%'s plus - a result that many product marketing campaigners would die for.
The key outcome of regular email campaigns to market events was a marked increase in attendances and, as a result, income.
