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Christmas email marketing campaigns

Seasonal holiday periods such as Christmas are typically great times to increase your email marketing activities. These are times when your viewers are more receptive to making either planned or spontaneous purchases.

With everyone so wrapped up (excuse the pun!) in sales promotions though, an area that is often overlooked by most email marketers is sending a Christmas eCard. It’s a great opportunity to thank your contacts for their business and support throughout the year. Using this approach really helps to make your email subscribers feel that their business is very much appreciated and valued, this really helps to increase loyalty and repeat business from your subscriber base.

It also offers the additional benefit that Christmas eCards offer something visually very different from the other contents of your subscriber’s inbox, this really helps your email to stand out from the competition. This ability to stand out is further enhanced by the fact that a Christmas eCard offers an entirely different tone, unlike other email marketing that your viewer may be receiving - your Christmas eCard isn’t selling anything, it’s intent is merely just pass on season’s greetings and to thank your viewers for their business throughout the year.

You could also personalise your Christmas eCard with a festive photograph of your team. In this age of digital marketing, it’s easy to overlook the human element. We all like to deal with real people. Christmas is an ideal time to introduce the faces of your staff who may be managing your client’s orders and enquiries all year. Adding this personal touch really helps to build loyalty and trust with your email subscribers.

Here at Email Blaster, our library of free email marketing templates contains a whole section dedicated to seasonal designs, many of these Christmas eCards. We add fresh email marketing designs at the beginning of each December, these cover all styles from formal to fun. Some of the fun styles include animation - this really helps to grab the attention of your email subscribers.

These email marketing templates are all loaded into our easy to use drag and drop editor. Customising these is a breeze, you can quickly and easily import your company logo, branding and personalised Christmas message.

The gallery below shows a selection of these templates. If you don’t already have a free Email Blaster account, then please click here to open your free email marketing account.

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