Join Free
Home > Email Marketing Guide > How to grow your email marketing list

How to grow your email list

The most successful email marketeers work to grow their email marketing lists organically (as opposed to renting or buying email addresses). The Subscribe app inside your Email Blaster is a fantastic tool to help gain new subscribed contacts who want to be on your email marketing distribution list. Via the Subscribe app, visitors to your; website, social media or blog can be given the option automatically join your email marketing list.

Growing your email marketing list is essential for reaching a wider audience and building a strong customer base. Here are several effective strategies to help you grow your email marketing list:
  • #1 Create valuable content

    Offer valuable and relevant content such as e-books, guides, or exclusive industry insights that visitors can access by providing their email addresses. Make sure the content you offer aligns with your target audience's interests and addresses their pain points.
  • #2 Use opt-in forms

    Place opt-in forms prominently on your website, blog, and landing pages. Opt-in forms can be in the form of pop-ups, slide-ins, or static forms. Keep the form simple and request only necessary information like name and email address to reduce friction.
  • #3 Offer incentives or lead magnets:

    Offer incentives or lead magnets: Encourage visitors to sign up for your email list by offering incentives or lead magnets. These can be discounts, free trials, exclusive offers, or downloadable resources that provide value to your subscribers.
  • #4 Leverage social media

    Utilise your social media channels to promote your email list. Direct followers to your website's opt-in forms or lead magnet landing pages. You can also run social media contests or giveaways that require participants to join your email list.
  • #5 Optimise your website for conversions

    Ensure your website is user-friendly and optimized for conversions. Use clear call-to-action buttons, compelling copy, and visually appealing designs to encourage visitors to subscribe to your email list.
  • #6 Host webinars or live events

    Organize webinars or live events on topics relevant to your audience. Require participants to register with their email addresses to attend. This helps you capture new leads while providing valuable educational content.
  • #7 Implement exit-intent pop-ups

    Use exit-intent pop-ups that trigger when visitors are about to leave your website. Offer an irresistible incentive or lead magnet to entice them to subscribe before they go.
  • #8 Run targeted advertising campaigns

    Use online advertising platforms like Google Ads or social media ads to drive traffic to your landing pages and opt-in forms. Ensure your ads are targeted to reach your ideal audience.
  • #9 Partner with complementary businesses

    Collaborate with other businesses or influencers in your industry to cross-promote each other's email lists. This way, you can tap into a new audience that may be interested in your offerings.
  • #10 Optimise email opt-ins in checkout process

    If you have an e-commerce store, include an optional checkbox during the checkout process for customers to subscribe to your email list. Clearly state the benefits they will receive by subscribing.
  • #11 Implement a referral program

    Encourage your existing subscribers to refer their friends and colleagues to join your email list. Incentivise referrals by offering rewards or exclusive content for successful referrals.
Remember to always follow email marketing best practices, including obtaining consent, providing easy opt-out options, and respecting your subscribers' privacy. Building a quality email list takes time and effort, but with consistent implementation of these strategies, you can steadily grow your subscriber base.
Try free today.
Join Free

Email Blaster
Unit 10A Burcote Wood Business Park
Wood Burcote
NN12 8TA
01327 438077

Email Blaster is a trading name of JC Peters Ltd registered in England & Wales no. 07168254

UK based