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How to structure an email marketing campaign

Email marketing achieves great results when used as part of a campaign of sequential sends. As we’ve previously discussed viewer engagements and conversions are much stronger when the recipient has built trust with the sender.

Your recipient starts to build trust when your email starts to become a familiar presence in their inbox. It’s also important to carry out other activities that support the reach and success of your email marketing.

In this section, we are going to take a look at the key elements involved in structuring an email marketing campaign and maximising it’s success by carrying out supporting activities.

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