Join Free
Home > Email Marketing Guide > How to start email marketing

How to start email marketing

From selling your stuff to promoting your brand, sending email marketing can help make a success of your business. Email Blaster provides the right tools to get started and most of all make a success of your digital marketing.

Email Blaster is based entirely on the cloud, this means that there are no complicated setups or installs. The easy to use software can be accessed right from your web browser - the perfect email marketing solution.

The Email Blaster email marketing system, provides a feature rich experience helping to bring your vision alive:

    To start email marketing, you'll need to follow a series of steps to set up and execute an effective email marketing campaign. Here's a step-by-step guide to help you get started:
  • #1 Define your goals

    Determine what you want to achieve through your email marketing efforts. Whether it's driving sales, increasing website traffic, building customer loyalty, or promoting new products/services, having clear goals will help you shape your strategy.
  • #2 Build your email list

    Begin by collecting email addresses from interested individuals or potential customers. You can do this through opt-in forms on your website, social media platforms, landing pages, or offline events. Make sure to obtain explicit permission to send them marketing emails and comply with relevant data protection regulations like GDPR.
  • #3 Choose a UK based email marketing service provider (ESP)

    Select a reliable ESP that suits your needs, if you are based in the UK, then it's worth considering a UK supplier. It's always handy to reach out to someone in the same time-zone if you need a helping hand or have some questions. Being UK based it's important to find an supplier who have servers based in the UK, so that your email data never leaves the U.K and remain compliant with GDPR in terms of storage location.
  • #4 Segment your email list

    Divide your email list into smaller segments based on specific criteria such as demographics, interests, purchase history, or engagement level. Segmenting allows you to send targeted and personalized emails, increasing the chances of engagement and conversions.
  • #5 Create compelling content

    Develop engaging and relevant content for your emails. This includes subject lines that grab attention, compelling copy that conveys your message effectively, and clear calls-to-action (CTAs) that encourage readers to take action.
  • #6 Design visually appealing templates

    Use the email marketing platform's drag-and-drop editor or HTML coding to create professional and visually appealing email templates. Ensure they are mobile-responsive as a significant portion of recipients may view emails on mobile devices.
  • #7 Craft an effective email schedule

    Determine the frequency and timing of your email sends. Be consistent, but avoid bombarding subscribers with excessive emails. Test different sending times to identify when your audience is most responsive.
  • #8 Monitor and analyse results

    Track the performance of your email campaigns using the analytics provided by your ESP. Pay attention to metrics like open rates, click-through rates (CTRs), conversions, and unsubscribe rates. Use this data to refine your strategies and improve future campaigns.
  • #9 A/B testing

    Experiment with different elements of your emails, such as subject lines, CTAs, visuals, or content. Split your email list into segments and test different variations to identify what resonates best with your audience.
  • #10 Maintain compliance

    Familiarise yourself with the laws and regulations governing email marketing, such as the CAN-SPAM Act (for the United States) or the GDPR (for the European Union). Ensure that your emails include the necessary opt-out/unsubscribe options and comply with relevant privacy requirements.
  • #11 Continuously optimize

    Learn from your results, gather feedback from subscribers, and adapt your strategies accordingly. Keep refining your email marketing efforts to improve engagement, deliverability, and overall effectiveness.
  • Remember, building a successful email marketing campaign takes time, effort, and ongoing optimization. Stay focused on providing value to your subscribers and maintaining a strong relationship with your audience to achieve long-term success.
Try free today.
Join Free

Email Blaster
Unit 10A Burcote Wood Business Park
Wood Burcote
NN12 8TA
01327 438077

Email Blaster is a trading name of JC Peters Ltd registered in England & Wales no. 07168254

UK based