Affiliate marketing has been around in one form or another for many years, but it's only recently that affiliate email marketing has really come into its own. If you're struggling to establish your business and services online, affiliate marketing is a quick-wire way of broadening your horizons, connecting you with a wider audience that's more relevant to your needs, increasing the chances of engagement and all-important conversions.
No matter how small or large your business, affiliate email marketing can be a great way of engaging a wider demographic. Like conventional affiliate marketing, affiliate email is performance-based, and involves a third-party promoting and advertising your services on your behalf. This third-party, the affiliate, is rewarded with a small commission for every new visitor or successful sale brought about their marketing efforts. Email affiliate marketing is particularly appealing as it lets one company immediately benefit from the added exposure another's mailing list can bring. It's a great way for businesses with some market crossover to benefit, especially when one company offers services the other doesn't. The reward of commission for the affiliate makes it a win-win situation for both parties, while the marketing method is incredibly easy to track and analyse.
In order to achieve the best results possible from affiliate email marketing, make sure you've got all the raw material for your new affiliates to utilise. In order to establish trust and engage with potential readers, you'll want to ensure any content in an email is on point and reflective of the products or services you provide. If an affiliate is handling the final draft and delivery of an email, make sure they've got a firm brief and creative to work from to best represent your brand and sales message. For best results, prepare and provide a document that contains all the essential information, meaning an affiliate only needs to adapt the content slightly to best fit their send requirements. To monitor the effectiveness of affiliate marketing, make sure each affiliate has a personalised link to work with, ensuring you can track sales and engagement back to source.
Here at email blaster, we provide a stunning range of white label solutions for businesses of all shapes and sizes looking to capitalise on email marketing. Our cloud-based software is incredibly easy to use, providing you with an all-in-one solution that lets you really take charge of your marketing efforts. What's more, our dedicated UK support team are on hand whenever you need them. No matter how small or big your marketing requirements, we're confident our solutions can help take your business to the next level.
Interested in learning more about affiliate email marketing? Get in touch with the team at email blaster today. You can speak to one of our agents right now via our live chat feature, or call us directly on 0845 263 7266. Failing that, you can connect with us via social, or drop us an email.