There are many advantages to using Google Analytics when you need to gauge the performance of your e-mail marketing campaigns. Google Analytics can provide you with valuable data that lets you know who is clicking on your email campaigns and becoming your customers. Let’s have a look at the process of allowing Google Analytics to track your campaign right now.
Campaign Tracking is an indispensable function that tells Google where your site visitors are coming from. Google knows how to identify users coming from social media sites, but you can use UTM Variables to find out whether visitors have arrived on your site from their e-mail accounts. You can add these UTM variables to the end of links in emails to get the data that you require.
There are five UTM parameters: utm_source, utm_medium, utm_campaign, utn_term and utm_content
utm_source is the only required parameter and is used to identify the source of the visitor. In this case it would email or email marketing or the name of your newsletter. utm_medium is used to identify the medium such as email or coster-per-click. utm_campaign is to define the campaigns name and used for keyword analysis. So if you were running a spring sale, you could use this to identify it. utm_term is used for paid search. Finally utm_content is used for A/B testing and content-targeted ads. This one can be used to differentiate different links pointing to the same URL.
If you were sending out a newsletter to let people know you are having a spring sale you could do the set the Source as newsletter, the medium as email and the campaign as the spring_sale. Your final URL would look like this: example.com?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale
Advanced Segments are filters that allow you to view data from specific visitors, including those from search, social and email. Once you have set up Campaign Traffic and email traffic as an Advanced Segment, you look at your Analytics reports to see what kind of impact email campaigns have had on your figures. Popular reports to look at include your Real-Time report, which tells you what is happening right now and which parts of your site visitors are heading to after clicking on links in their emails.
The Overview report allows you to compare e-mail based traffic with overall activity, whilst the Campaign Report enables you to compare the success of all your different campaigns. The Behaviour Flow report also gives you a valuable insight into what your visitors are doing once they land on your site and which areas they tend to flock to.
At Email Blaster, we can come to your assistance if you do need help with your email marketing campaigns.
We are a leading email marketing provider based right here in the UK serving ambitious small businesses around the world. The software that we supply comes with a host of useful tools to take the stress, strain and confusion out of email marketing.
We are not a software reseller, which means that it’s easy to call us up if you do have an issue and speak to a professional involved in actually writing the software. This allows us to deliver support of the highest calibre.
We have been in the business for over a decade and can deliver an affordable and dependable service with no third-party involvement. We believe this allows us to provide the first-class, wholly-compliant service that you require and treat your data and privacy with the respect that they deserve.
Talk to us today if you need help with simplifying your email marketing processes. You can reach us by giving us a call on 01327 438077 or by using the live chat facility on our site. Get in touch if you require assistance on taking your email marketing strategy to the next level?