How it works Why us Features Video Prices Contact
why us
 
about us find out what makes us tick and why we do what we do.
meet the team meet the team, find out who some of the faces behind email blaster are.
GDPR Everything you need to know about GDPR and how to become compliant.
uk based made right here in the UK, by us, find out why this is important.
reviews find out what some of our users think of our software.
case studies read about how using email blaster has helped many different businesses.
managed campaigns managed campaigns can really help to bring a fresh angle to your marketing.
for small business find out why email blaster is the perfect solution for small businesses.
free marketing plan looking for some fresh ideas? why not ask email blaster to help.
 

How to get the most out of your email marketing

Published: 27th September 2017

So you've done your first email marketing send..what next?



In this week's video, we are going to look at how you can really get the most out of your email marketing, by understanding and reacting to your results.

The temptation is often to just to look at opens, then just send the same campaign again. If we take the time understand these results and try some changes, then this can have some really positive effects.

So let's dive straight in and look at some of the key areas:

#1 Look at the number of clicks versus the number of opens



What we are trying to establish here, is how successful the current design is in converting viewers to clicks.

Smart Insights say that we should expect to see 12.5% of our opens then going through to click on our links.

So, if we use this benchmark when looking at our next campaign we can decide if we need to make some changes to our mailer.

If the clicks through that we are receiving are on the low side, then perhaps it's worth
considering making your links bigger, more attention grabbing or change to text that is being used.

The beauty of email marketing is that you can view these after every send and keep making small changes until you find the formula that works for your business.

#2 Change the Call to action



Every mailer should have a clear purpose, after reading it, what do you want your recipients to do? this instruction to do something is called the ?Call to Action'

Your mailer will live and die by how effective this call to action is. By making small changes to this, you can see dramatic effects. It's always worth trying this.

#3 Segment Data



After you have sent your mailer, when looking at the analytics, you'll notice that different people reacted differently to your send.

If you have a few different links on the mailer possibly to different products, then you'll see click through statistics for each of these.

So it's worth perhaps creating a new sub list of people that have shown an interest in different products. These people could then be remarketed with a mailer that focuses entirely on their previous preferences.

# 4 Look at open time trends.



You will also see the times that people clicked on links, you could then develop sub lists of
people that opened your mailer either in the morning, afternoon or evening.

So when your next send your mailer you can send to each group at a time that they are receptive.

Ok so there we are, that's four quick and easy areas to look at after you've sent your
mailer. If you follow these, you'll really start to see some big jumps in you email marketing.
Continue watching
play_arrow
tips
Email Blaster Welcome Video
Welcome to email blaster, please watch this quick guide to get you started.
play_arrow
tips
Top 10 GDPR Questions
in this week's video, we've put together a list of the top ten GDPR questions. These are the questions that we get most frequently asked about GDPR and email marketing.
play_arrow
tips
What changes do you need to make for GDPR?
In this week's email marketing video, we take a further look at GDPR, specifically the changes that we need to make to our data capture methods. GDPR is pretty specific in hoe your contacts private data , such as their email address can be collected, stored and used. This email marketing video explains some of the changes that you may need to make to your existing email marketing data capture methods for GDPR.
play_arrow
tips
GDPR: Can UK companies still use US based email marketing suppliers?
In this video, we take a look at one particular aspect of GDPR: Is it still ok for companies based in the UK to use American based email marketing software?. By using an offshore supplier, your contact's private data is leaving the country, so is it ok to continue to do this under GDPR? GDPR means that some big changes are coming for email marketing. We've taken a look at these and have outlined how this affects your email marketing.
play_arrow
tips
GDPR and how it relates to Email Marketing
In this week's email marketing video, we focus on the new GDPR law (General Data Protection Regulation) and how it relates to email marketing. GDPR becomes live on the 25th May 2018. It outlines how your contact's data (email address, postal address, telephone) can be collected, stored and processed. In this video, we outline what you need to do in order to become GDPR compliant.
play_arrow
tips
How to get the most out of your email marketing
In this week's video, we take a look at how you can really get the most out of your email marketing. We focus on how to understand your campaign results and structure activities based on how people interacted with your email marketing send.
send beautiful email.
get started
Give us a call
01327
438077
Connect
Let's go
Where? Unit 10A
Burcote Wood Business Park
Towcester
Northants
NN12 8TA
Email Blaster is a trading name of JC Peters Ltd registered in England & Wales no. 07168254
UK based servers.