Why Gmail & Hotmail have become much stricter with email marketing

# Why Gmail & Hotmail Have Become Much Stricter with Email Marketing

Have you noticed that your email campaigns don't seem to reach as many inboxes as they used to? It's not your imagination. Gmail, Hotmail (Outlook), Yahoo and other major inbox providers have significantly tightened their email security requirements in recent years.

In this video, we explain why these changes have happened, what they mean for legitimate email marketers, and how you can make sure your campaigns continue to reach the inbox.

We'll cover:

* Why inbox providers are cracking down on unwanted email
* The rise of phishing, spoofing and email scams
* New authentication requirements including SPF, DKIM and DMARC
* Why sender reputation is more important than ever
* How engagement affects your future deliverability
* Why sending to old or purchased email lists can seriously damage your reputation
* Practical steps you can take to maximise inbox placement

The good news is that if you're following email marketing best practices, these stricter rules actually work in your favour by reducing spam and helping genuine businesses reach engaged subscribers.

If you found this video useful, please like, subscribe and hit the notification bell for more practical email marketing tips, tutorials and deliverability advice.

🌐 Learn more about Email Blaster: https://www.emailblasteruk.com

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