How often should you send out your email marketing
Published: 8th September 2026
How often should you send out your email marketing campaigns?
Send too often and you risk annoying your subscribers, increasing unsubscribes and damaging your sender reputation. Send too rarely and your audience may forget who you are.
In this video, we look at how frequently you should send email marketing campaigns and the factors you need to consider when deciding on the right frequency for your business.
We cover:
• How often you should send marketing emails
• Why there is no one-size-fits-all answer
• The difference between daily, weekly and monthly campaigns
• How your industry and audience affect sending frequency
• Why consistency is often more important than sending more emails
• How to avoid overwhelming your subscribers
• Why engagement and list quality matter
• How to use your email marketing results to find the ideal frequency
The key is to find a sending schedule that provides value without becoming a nuisance. Monitor your opens, clicks, unsubscribes and other engagement metrics, then adjust your frequency based on what your subscribers are telling you.
Email marketing isn't about sending as many emails as possible. It's about sending the right emails, to the right people, at the right frequency.
Want to improve your email marketing?
Email Blaster is UK-based email marketing software designed to help businesses create, send and automate professional email campaigns.
Try Email Blaster free: https://www.emailblasteruk.com/
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