Using Ai with email marketing
Published: 3rd February 2026
Using AI with Your Email Marketing – Pros & Cons | Email Blaster
Artificial Intelligence is rapidly changing the way businesses approach email marketing — but is it always the right solution?
In this video, we explore the pros and cons of using AI in your email marketing, helping you decide where AI can genuinely add value and where a human-led approach still works best.
We cover:
✅ How AI can speed up content creation and campaign planning
✅ Where AI improves personalisation and segmentation
✅ The risks of over-automation and generic messaging
✅ Data privacy and compliance considerations
✅ When human creativity and judgement matter most
Whether you’re a small business, public sector organisation, or established UK company, this video will help you understand how to use AI responsibly, effectively, and strategically in your email campaigns.
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