Managing Email Unsubscribes
Published: 9th November 2015
No matter how well executed your email campaign is, there will always be those recipients who unsubscribe.
Your may have split tested the hell out of your subject line. Tweaked and refined your content to the small ours and personally phoned every subscriber to double check they want to remain on your mailing list.
Like paying taxes, email marketing unsubscribes are something we simply can't avoid.
In this video we investigate how to effectively manage your email unsubscribes. What is a bad unsubscribe rate?
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