10 Reasons why your email marketing deliverability might be poor
Whether you are new to email marketing, or have been doing it since the dawn of time, chances are that you know in order for email marketing to be successful, people need to be receiving it ok.
When you send out email marketing, it will have to pass through various filtering, all email browsers employ this. Some companies also have an extra layering of filtering by using third party software or hardware to scan their email. If your email passes this filtering, it will be delivered to your recipient’s inbox, if not, it’ll be filtered through to junk and your recipient will never see your mailer
Poor deliverability is something that can kill off any email marketing, if you’ve quickly designed it yourself, or engaged the services of a design company - if people aren’t seeing it, it isn’t working.
So, in this video, we are going to look at the main reasons why deliverability can suffer.
For further reading, have additional information on inbox testing over here: