What is Email Marketing?
What is Email Marketing and how to do it.
If you are responsible for the marketing for your business, nowadays it’s quite a demanding role. Usually the budget is always stretched and it’s really important to get a decent return on the money that you are investing in marketing.
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With such a wide choice, it’s tough to know whether to look at traditional methods such as; newspaper adverts, flyers, trade publications, printed mailouts, trade shows or modern mediums such as: social media & email marketing. So what do you do, all of them? Some of them? or none of the above?
In this video, we are going to look at what email marketing is, how to make it work - and why it’s something you should definitely be looking at for your business.
01:15 What is email marketing?
Email marketing is sending an electronic message to lots of people at the same time. Typically it’s done with online software, using email marketing software to do this makes the whole process very easy.
Email marketing software will normally have lots of inbuilt features that make the whole thing very easy. If you are new to email marketing and find the whole concept a bit daunting - decent software will take the mystery out of it.
02:48 What are the main advantages with email marketing?
The great thing about email marketing is that with the aid of decent software it’s so easy to do, it offers lots of really great advantages over traditional methods
06:33 What to look for in a new supplier?
Ok, so we’ve looked at what it is, how to do it and why it works so well. Now let’s take a look at what you should bear in mind when looking for new email marketing software.
There are lots of different companies all over the world offering a diverse range of software packages to send your email marketing, so it’s a tough choice.
07:00 Email marketing and GDPR
If you are a UK company then you need to be aware of GDPR. This is an EU law that was launched recently, it governs how securely you store your contacts private information - such as their email address for example.
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