A practical starting point

What you’ll find in this section

Think about how you collect contacts, what people have been told and how their preferences are recorded. Keep those questions alongside your choice of software and the way you manage your audience.

The resources below introduce email marketing and data protection topics. For decisions about your organisation’s obligations, check current Information Commissioner’s Office guidance and seek advice where needed.

• Email marketing permission
• Managing preferences and customer data
• Understanding your provider’s role