A Call to action is the prompt to ask your viewer to do something after reading your email marketing. This is what gives your digital marketing a purpose and increased conversions of viewers into buyers.
This call to action can take many forms, one of the most popular is a link to visit your company website to either make a purchase or enquire with you.
The Call to action needs to be highly visible and not too far down the mailer that the viewers needs to scroll to see it.
A button is a great way to present this call to action, using a button rather than just plain text really helps your call to action stand out from the page.
In order to really maximise your email conversions - there are a few simple rules to observe:
- Just use one call to action: more than one is often confusing and results in lower engagement
- Make the button large and prominent - using a large font size
- Keep the wording brief and easy to follow
- Make sure that the landing that you call to action route people to is clear and easy to engage with
By following these quick and easy steps, you will see a real boost to your email marketing enaggements.
If you are not already part of the Email Blaster community, you are very welcome to open a free account and explore the software.