Features Pricing Learning keyboard_arrow_down How It Works Video GDPR Blog Case Studies Managed Campaigns For Small Business Free Marketing Plan Resourceskeyboard_arrow_down Why It Works Open Account Building Lists What Are Bounces? Why UK Based? Email marketing mistakes Email best practices Free email marketing templates Google analytics Email browser compatibility Company keyboard_arrow_down Contact About Us Meet The Team UK Based Reviews Email Marketing Open Your Free Account

What are Transactional emails and how to use them sell

Published: 13th December 2018

What are transactional emails and how to use them to sell

In today’s video, we are going to take a look at transactional emails and how to use them to sell from.

Firstly, we need to understand what transactional email are and how they differ from our regular email marketing.

A transactional email is an email used to confirm a transaction between you and your contact, typically it is a way of passing on information. For example a transactional email could be an email that lets a user know their username and password, when they have request to open an account with you.

Or, another example could be an order confirmation email, this would be an email that a customer receives confirming the details of a purchase that they may have made on your website.

These emails, are generally just used to pass important information from one party to another. Using them as a way of selling is overlooked by most of us - historically, we’ve always thought that selling takes place in email marketing newsletters send transactional emails are purely there to pass information.

You may have noticed though that some emails that you receive confirming an online order that you have placed may also subtly suggest other similar products that you may be interested in.

Subtly presenting other products, that may compliment the initial purchase are a really superb way of gaining additional sales. Some of the big company such as Amazon have been doing this for a while - and it really works.

The secret to selling in transactional emails is all about being sublte, with the tone being suggestive rather than overtly selling. Phrases used to deliver this sales message are often quite passive. For example:

“Congratulations on your purchase, you may also like XYZ…”


“Other customers who purchased this product also bought XYZ”

The tone is very subtle, but nonetheless, it really does plant the seed of potential interest in more of your products.

In your business you are probably using quite a few transactional emails to communicate with your customers, why not try some of these subtle selling techniques to increase secondary sales.

If it’s done correctly, it really does work rather well.
Continue watching
Optimising your email marketing for mobile devices
Email Blaster's design editor (CBuilder) will automatically optimise your email marketing to look great on mobile devices. For information about Email Blaster's email marketing software: https://www.emailblasteruk.com
Email Blaster new Design Editor Main Features
In this video, we take a look at a small handful of the key email marketing features included with the new email blaster design editor. The new design editor is scheduled for launch at the end of Feb 2019. Packed full of great user friendly email marketing too, and features to really help you to get the most out of your email marketing.
10 Reasons why your email marketing deliverability might be poor
Whether you are new to email marketing, or have been doing it since the dawn of time, chances are that you know in order for email marketing to be successful, people need to be receiving it ok. When you send out email marketing, it will have to pass through various filtering, all email browsers employ this. Some companies also have an extra layering of filtering by using third party software or hardware to scan their email. If your email passes this filtering, it will be delivered to your recipient’s inbox, if not, it’ll be filtered through to junk and your recipient will never see your mailer Poor deliverability is something that can kill off any email marketing, if you’ve quickly designed it yourself, or engaged the services of a design company - if people aren’t seeing it, it isn’t working. So, in this video, we are going to look at the main reasons why deliverability can suffer. For further reading, have additional information on inbox testing over here: https://www.emailblasteruk.com/email-marketing-solutions/spam-score-check
What are Transactional emails and how to use them sell
In this week's email marketing video we take a look at transactional emails. First up, we take a look at what they are, then how you can use them to sell. Transactional emails are often overlooked, they can be a really great platform to sell from.
Email Marketing trends 2019
As part of our email marketing round up for this year, we shift the focus to next year. In this video, we take a look at our predictions for email marketing in 2019. It's been a big year for email marketing, with some significant leaps forward in the functionality available; adding some great new email marketing features and benefits. For additional information on email marketing and how to get started, we have put together a dedicated 'how to' page below: https://www.emailblasteruk.com/email-marketing
Email Marketing tips: How to write Good Subject Header Lines
In this week's email marketing tips video, we take a look at how to write good email subject header lines. It's often overlooked, but incredibly important, this is often what your viewer will make their decision to read your email on. In this video, we run down the top ten tips to write really good subject header lines. Try employing some of these in your next email marketing campaigns and watch your open rates improve.
send beautiful email.
get started
Give us a call
Let's go
Where? Unit 10A
Burcote Wood Business Park
NN12 8TA
Email Blaster is a trading name of JC Peters Ltd registered in England & Wales no. 07168254
UK based servers.