What are Transactional emails and how to use them sell
Published: 13th December 2018
What are transactional emails and how to use them to sell
In today’s video, we are going to take a look at transactional emails and how to use them to sell from.
Firstly, we need to understand what transactional email are and how they differ from our regular email marketing.
A transactional email is an email used to confirm a transaction between you and your contact, typically it is a way of passing on information. For example a transactional email could be an email that lets a user know their username and password, when they have request to open an account with you.
Or, another example could be an order confirmation email, this would be an email that a customer receives confirming the details of a purchase that they may have made on your website.
These emails, are generally just used to pass important information from one party to another. Using them as a way of selling is overlooked by most of us - historically, we’ve always thought that selling takes place in email marketing newsletters send transactional emails are purely there to pass information.
You may have noticed though that some emails that you receive confirming an online order that you have placed may also subtly suggest other similar products that you may be interested in.
Subtly presenting other products, that may compliment the initial purchase are a really superb way of gaining additional sales. Some of the big company such as Amazon have been doing this for a while - and it really works.
The secret to selling in transactional emails is all about being sublte, with the tone being suggestive rather than overtly selling. Phrases used to deliver this sales message are often quite passive. For example:
“Congratulations on your purchase, you may also like XYZ…”
“Other customers who purchased this product also bought XYZ”
The tone is very subtle, but nonetheless, it really does plant the seed of potential interest in more of your products.
In your business you are probably using quite a few transactional emails to communicate with your customers, why not try some of these subtle selling techniques to increase secondary sales.
If it’s done correctly, it really does work rather well.
Email Blaster Dogs, behind the scenes
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What is Email Marketing?
What is Email Marketing and how to do it.
If you are responsible for the marketing for your business, nowadays it’s quite a demanding role. Usually the budget is always stretched and it’s really important to get a decent return on the money that you are investing in marketing.
RESOURCES AND LINKS
👉 Further further information on Email Marketing:
👉 Looking for a UK based Email Marketing company?:
With such a wide choice, it’s tough to know whether to look at traditional methods such as; newspaper adverts, flyers, trade publications, printed mailouts, trade shows or modern mediums such as: social media & email marketing. So what do you do, all of them? Some of them? or none of the above?
In this video, we are going to look at what email marketing is, how to make it work - and why it’s something you should definitely be looking at for your business.
01:15 What is email marketing?
Email marketing is sending an electronic message to lots of people at the same time. Typically it’s done with online software, using email marketing software to do this makes the whole process very easy.
Email marketing software will normally have lots of inbuilt features that make the whole thing very easy. If you are new to email marketing and find the whole concept a bit daunting - decent software will take the mystery out of it.
02:48 What are the main advantages with email marketing?
The great thing about email marketing is that with the aid of decent software it’s so easy to do, it offers lots of really great advantages over traditional methods
06:33 What to look for in a new supplier?
Ok, so we’ve looked at what it is, how to do it and why it works so well. Now let’s take a look at what you should bear in mind when looking for new email marketing software.
There are lots of different companies all over the world offering a diverse range of software packages to send your email marketing, so it’s a tough choice.
07:00 Email marketing and GDPR
If you are a UK company then you need to be aware of GDPR. This is an EU law that was launched recently, it governs how securely you store your contacts private information - such as their email address for example.
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To learn more about email blaster, please click on the link below:
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Email blaster's new design editor comes with an inbuilt countdown timer generator.
It's never been easier to produce really great looking email marketing.
Further reading, all about email marke
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