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The risks of sending cold marketing emails

Published: 6th November 2020
In this week's video, we take a look at the risks involved in sending cold emails. These would be emails where the recipients have not asked to receive them - prospecting emails in this case.

Whilst it's tempting to purchase big lists of email addresses, they can be fraught with issues. In this video, we take a look at what these issues and how to avoid falling into the popular pitfalls.
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