The pitfalls of using purchased data for email marketing.
Published: 27th September 2017
So what happens if you use purchased data?
Ok, so is the assumption that all purchased is data bad? well, no that's not necessarily the case, but most purchased data out there is fraught with potential issues.
That make using it just not worth the risks.
They are mainly very old, not qualified, stuffed with duplicates and typically the addresses are harvested without the consent of the owner.
If we use the this purchased data, what will happen? are there any risks involved?
So, let's break it down and look at the potential areas for concern:
#1 The response rate is very low indeed
With a purchased list, people you are mailing to won't know your company, they may be completely the wrong demographic for your product, or the addresses may be old and won't exist anymore.
Due to the completely random nature of the list, the chances are incredibly minimal that anyone would have an interest.
Generally these lists are sold hundreds of times over, so they are probably receiving All kinds of different mailers advertising a huge variety of products.
So, in this instance, your mailer will just be lost amongst the large volume that they are receiving.
#2 Increased chance of your mailer going into junk.
The mail server that sends your campaign carries with it a score, the score increases or decreases based on historical activity. Positive interactions such as people opening your mailer, clicking on links etc will help to maintain a high score.
Negative interactions such as a high bounce rate and spam complaints will make the score decrease.
When your recipient's mail server see's your mail and makes it's decision of where to place it, it sees this score.
If the score is low, then it will place the mailer directly in the junk folder.
Generally, purchased lists contain lots of old addresses that bounce and the recipients click the 'spam' button which triggers an auto spam complaint to be logged.
It can take just one send to a bad list to have a catastrophic effect on the sending server.
#3 Your domain name can be blocked
Nowadays, everybody's inbox is protected by a mail filtering company, their algorithms are a core part of all the largest email browsers, such as Outlook, Apple mail and Google mail for example.
These filtering companies keep a database of companies who have previous instances recorded of sending spam.
In order to be recorded as a known spammer it only takes a small handful of recipients to hit the mark as spam' button. This information is then filtered back and the sender's company name is added to a block list.
If your company's domain name ends up on one of these lists, it can be near impossible to get it removed.
Using purchased lists has a significant risk of ending up on a block list.
#4 Server Black Lists
This works in much the same way as a block list. A black list records the address of yoursending server, this is known as the IP address.
This address is attached to the sending server and visible to every email browser that you are sending to.
Negative activity as we've previously outlined will, sooner or late come to the attention of a black list holder.
Again, removal from one of these black lists is very difficult indeed. Some lists don't solicit removal requests at all.
#5 Fines for breaking the new GDPR regulations
Next May the law is changing, the new General Data Protection Regulation (or GDPR) becomes live.
This new law makes the use of third party lists virtually impossible, as in most cases the originator of the list cannot meet the criteria that deems it legal and safe for use.
Falling fowl of this new law comes with some pretty substantial fines for the sender. The speculation is that these new laws will be rigorously enforced.
None of us like receiving spam and purchased lists really are generally at the root of the issue.
As the new laws start to take affect, then hopefully we'll see less and less purchased lists being used.
Well, there we are, there's a quick over view of what happens when purchased lists are used. We hope you've found this useful and informative.
Please be sure to check back next week.
Email Blaster Dogs, behind the scenes
We had such fun with your doggie talent making our email marketing video advertisement, that we thought we'd publish the behind the scenes.
We view the finished video, please click below:
To find out more about email blaster, please click below:
#emailmarketing #emailblaster #funnydogs
Email Marketing by Email Blaster
Sending great looking email marketing is quick and easy with Email Blaster.
Our office dogs all got together to make a little intro video, showing how quick and easy it is to create great looking email marketing with Email Blaster.
Open a free account and explore email blaster:
#EmailMarketing #DigitalMarketing #EmailBlaster
What is Email Marketing?
What is Email Marketing and how to do it.
If you are responsible for the marketing for your business, nowadays it’s quite a demanding role. Usually the budget is always stretched and it’s really important to get a decent return on the money that you are investing in marketing.
RESOURCES AND LINKS
👉 Further further information on Email Marketing:
👉 Looking for a UK based Email Marketing company?:
With such a wide choice, it’s tough to know whether to look at traditional methods such as; newspaper adverts, flyers, trade publications, printed mailouts, trade shows or modern mediums such as: social media & email marketing. So what do you do, all of them? Some of them? or none of the above?
In this video, we are going to look at what email marketing is, how to make it work - and why it’s something you should definitely be looking at for your business.
01:15 What is email marketing?
Email marketing is sending an electronic message to lots of people at the same time. Typically it’s done with online software, using email marketing software to do this makes the whole process very easy.
Email marketing software will normally have lots of inbuilt features that make the whole thing very easy. If you are new to email marketing and find the whole concept a bit daunting - decent software will take the mystery out of it.
02:48 What are the main advantages with email marketing?
The great thing about email marketing is that with the aid of decent software it’s so easy to do, it offers lots of really great advantages over traditional methods
06:33 What to look for in a new supplier?
Ok, so we’ve looked at what it is, how to do it and why it works so well. Now let’s take a look at what you should bear in mind when looking for new email marketing software.
There are lots of different companies all over the world offering a diverse range of software packages to send your email marketing, so it’s a tough choice.
07:00 Email marketing and GDPR
If you are a UK company then you need to be aware of GDPR. This is an EU law that was launched recently, it governs how securely you store your contacts private information - such as their email address for example.
#emailmarketing #digitalmarketing #emailblaster
How to integrate video with your email marketing
In this video, we take a look at howe you can quickly and easily link to video with your email marketing.
Email blaster' new design editor makes it really easy, by automating the whole process of linking to an external video source with your email marketing.
To learn more about email blaster, please click on the link below:
Using countdown timers in email marketing
A countdown timer is a really great way to make your email marketing stand out. Adding some movement with animation to your email marketing really helps to increase conversions.
Email blaster's new design editor comes with an inbuilt countdown timer generator.
It's never been easier to produce really great looking email marketing.
Further reading, all about email marke
Using Background Images in Email Marketing
In this video, we take a look at using background images with email blaster's new design editor.
Background images are a great way to create that wow factor with your email marketing.
Email blaster has a full library of pro designed templates for you to use with your email marketing: