cloud
Join Free
menu

How to track your email subscriber's activity on your website

Published: 18th September 2019
See what email subscribers did on your website after clicking on your mailer.

Welcome to greater visibility, welcome to Insight. Insight is an email blaster app, allowing you to see how your email subscribers interacted with your mailer, and also record their journey through your website.

So, if an email subscriber clicks on your mailer. Insight will track their journey through your website, it’ll record all of the pages that they visit. It’ll also let you know if they bought anything.

Setting up Insight is really easy, simply add a one-line code to your website and you are ready to start tracking.

With Insight you can discover:



Top entry and exit pages


If you have links to multiple pages in your emailer, insight will rank these pages by popularity.

Insight will also show you exit pages when your email viewers left your website. Having access to this information is incredibly powerful when it comes to tweaking and optimising your site to boost engagement and sales.

Which pages each viewer looked at


Insight will show you all of the pages on your website that an email subscriber looked at. It’ll show their complete journey through your site. This is a great way to really understand viewer behaviour. Having access to this detailed information will really help you to boost the performance of your website - you can then focus your key pages on achieving higher sales conversions.

How long they stayed on each page


By showing you how long visitors stayed on each page, you can see how relevant they found the page to their requirement. Typically, if people find a page interesting they will stay awhile and take the time to view it. If not, they’ll skip on to the next page or exit your site.

Again, this is incredibly powerful information to have access to. We all think that our web pages are the best they can be - but Insight will identify if your viewers agree or not.

Total Revenue generated by your email campaign


As marketers, the information that we all want to know is how much revenue did my email marketing campaign generate. Historically, we could only really gauge this by looking at overall web sales and seeing if the figure seemed to get a boost at roughly the same time that our email campaign went out. This is because email marketing software only tells you who clicked on your links in the mailer - not what they did once they hit your website.

Well, Insight changes all of that. With ROI tracking, Insight will record all web sales from people who clicked on links in your mailer.

This means you can report back to your MD with a totally accurate return on your marketing investment. As email marketers - having this information is the holy grail.

Who purchased what & when


Following on from the total revenue, Insight takes things to the next level by recording who bought what. Each customer record will show you which product that person purchased and how much they spent.

Having this information means that you can then market these people with specific or similar products. Knowing what each viewer likes means you can really boost those web sales like never before.

Abandoned basked


It’s really common for people to put items in their basket and then get cold feet and exit your website. Abandoned baskets are worth thousands in lost sales.

With insight, you can help convert those lost sales, identify which items were left in the basket and their total value.

This means that you can then follow these people up with a personalised email. These are often the easiest conversions to achieve, as the viewer almost bought the first time around, sometimes they just need a little reminder.
Summary
Insight is an incredibly powerful addition to your digital marketing. It’s really easy to set up and gives you access to so much more information about your viewers than was ever available before.

Get the insight & boost your sales.
Let's get started.
Join Free

Email Blaster
Unit 10A Burcote Wood Business Park
Wood Burcote
Northants
NN12 8TA
cphone_in_talk
01327 438077

Email Blaster is a trading name of JC Peters Ltd registered in England & Wales no. 07168254

UK based
servers