In this video, we'll show you how to properly A/B test your email marketing.A/B testing is a great way to test different variations of your email campaigns and see which ones produce the best results. By testing different variations of your email campaigns, you can ensure that your emails are reaching your target audience and converting as planned.This video is a great tutorial on how to properly A/B test your email marketing. We'll teach you the basics of A/B testing and show you how to conduct a test effectively. By the end of this video, you'll be able to properly A/B test your email campaigns to achieve the results you want!In this week's email marketing video, we take a look at how to properly A/B testing with your digital marketing.A/B testing is a really powerful tool that is often overlooked, or not used to it's full extent. In this video we take the mystery out of it, we look at how to use it and what elements you should be A/B testing.
0:00 Introduction
0:04 How to properly use A/B testing to maximise email marketing conversions
1:36 What can you test with A/B testing?
1:53 Which day to send?
2:49 What subject header line?
3:12 What type of header section?
3:36 Variations in branding
4:02 Different types of call to action
4:24 Different types of send from address