GDPR: How to create an opt in email
Published: 25th April 2018
I've been told that i need to re opt-in all of my subscribers. How do i actually do it?
Yikes, this can see a bit of a daunting and scary task at first. With GDPR just around the corner, a lot of us have been told that we need to re opt-in all of our subscribers in order to be compliant.
This week, we are going to find out how you can quickly do this, and most of all make a success of it.
Before we jump right in, there is a little side note that we have covered in some of our previous videos. If you have an existing working relationship with your subscribers - for example, they are current customers, under the legitimate interest clause of GDPR, you are well within your rights to contact them regarding services updates etc. So you may not actually need to perform a re opt-in of all your subscribers.
But if you do need to re opt everyone in. Let’s find out how to do it.
When i talk to a lot of companies, one of their biggest concerns is that with asking everyone to re opt-in, they going to loose a lot of their mailing list. This does not have to happen, and if you approach everything just right you will keep your great subscriber list but with the confidence of being fully GDPR compliant.
GDPR goes live on the 25th May 2018, so if you plan to ask your subscribers to re opt-in, now is the time to do it. This gives you a chance to send your re opt-in email and a few follow up emails before the deadline. Remember, you need to get this done before the 25th May.
So, thats enough chit chat. Lets find out how we can ask everyone to re-opt in.
The approach that we would recommend and one that we are seeing a lot of companies follow is actually very very simple. This week, Mc Donald’s used it, yes i’m ashamed to say that i’m on their mailing list and a few hardware suppliers which we use such as Cable Monkey.
Here is the approach. Design your nice looking email asking your subscribers to click on a button in order to stay on your mailing list. When they click on that button, just forward them to a very simple thank you page on your website.
Expecting something a little more complex? It really is that simple.
Ok, it is a little more complicated, but if you are using email blaster, we take care of the complicated. The email blaster analytics will automatically record every subscriber who clicked on that button to stay on your mailing list.
Even further to comply with GDPR, the email blaster analytics will provide you with a record of the exact time and date that every subscriber clicked on that button.
This is really perfect as under GDPR you will need to keep a record of when consent was gained. All this data inside your email blaster can be exported with a few clicks.
and that is pretty much it.
But next, let’s find out how to really optimise your re opt-in email.
First off, your re subscribe button on your mailer needs to be bold and stand out. If your subscribers can’t find it within a second or two, the boat has sailed and you have missed the opportunity to keep that subscriber.
Also, don’t do what i saw another company doing this week, on their normal mailer, they buried a re opt-in button right on the footer of their mailer, it was tiny - i pretty much missed it. Remember big and bold.
Your GDPR mailer needs to be a dedicated mailer, not attached to the footer of your normal mailer. Try to avoiding lots of legal phrases and walls of text. To maximise the amount of people that click to re opt-in, keep everything very simple - mention that data protection laws change on the 25th May and you need to make sure that you re opt-in to keep receiving current updates. Thats really all you need to mention.
Dangle a carrot
On it’s own, a re opt-in button on your mailer may not grab a huge amount of attention. This is where the carrot comes into play. Email marketing is a two way relationship, if you want something from your subscribers - such as taking the time to re opt-in, make sure you provide something in return.
Mc Donalds, they offered me a chance to win a £100 voucher if i re opt-in. Cable monkey, they offered be a chance to run a bit of techie kit work £5000. Both of those grabbed my attention, and guess what … after 25th May, Mc Donalds will still be still be emailing me to let me know when they have the Big Tasty.
But in all seriousness. Without both companies offering me that carrot. I probably would not have clicked the re opt-in button.
Ok, there we go. That is potentially a very scary and daunting task made simple. Thanks for watching. i hope you found this useful & be sure to checkout our other GDPR related videos - we’ve got a video on pretty much every big GDPR topic, you can check those out on our website.
A B Testing your Email Marketing
In this video, we take a look at the new A/B test app from Email Blaster.
A/B testing is a great way to find out how different variants of your campaign perform when sent out to a sample of your email marketing subscribers.
This video takes you through exactly what A/B testing is, why it works and how you can do it:
0:06 What is A/B testing
1:01 Why should you A/B test
1:41 How does A/B Testing work:
2:16 What are the best elements to test?
2:41 What are the main elements to test?
4:16 How do we A/B test?
5:20 How long should you wait for your results:
5:55 How do you analyse your results
What is the best day to send Email Marketing?
In this video, we look at how to find the best day to send your email marketing.
Quickly and easily turbocharge your own email marketing open rates, by using these simple techniques to identify the best day and time to send out your email marketing.
Open a free account and try for yourself:
Double your Email Subscribers in under a month
In this week's email marketing video, we show you some really quick and easy techniques to employ that can double your list of email marketing subscribers in under a month.
Each email marketing tip is quick and easy to put into action. Try some today and let us know how you get on?
If you'd like to try email marketing, please open a free account:
What has changed in Email Marketing in the last ten years?
In this week's digital marketing we take a look at how the world of email marketing has changed in the last ten years.
In order to understand where we and where we are going with email marketing it's worthwhile to understand it's evolution and trends over the years.
If you'd like to try email marketing for your self, you are welcome to open a free account:
Boost your Email Marketing open rates overnight
In this quick video, we take you through ten quick and easy steps that if employed will boost your email marketing open rates overnight.
Open a free email blaster email marketing account and try for yourself:
What is Email Marketing A/B Testing?
This video takes a look at Email Marketing A/B testing, what is it, how does it work and why you should be doing it.
Digital marketing forums are always discussing A/B testing, but what exactly is it. This quick video gives you everything you need to know about A/B testing.
We cover the main areas to A/B test and how to get the most out of your email marketing results.
Looking to try email marketing? - You are welcome to open a free account and have a play:
#emailmarketing #ABTesting #digitalmarketing