Email Marketing Hard Bounces Explained
Published: 14th August 2018
What are hard Bounces
When you send out an email marketing campaign, you will most likely have some hard bounces and soft bounces. A bounce is a failure, the message did not reach the recipient.
A hard bounce is a partial or temporary failure, a hard bounce is a permanent failure. In this video we are going to look at the different types of hard bounce.
When an email fails due to a hardbounce, the recipient’s server returns an error code. These codes will help to give a clearer picture of exactly why it failed to reach the recipient.
#551 Mailbox does not exist
When this code is returned, it means that the domain exists, for example; abc.com but the mail box doesn’t, so that could be email@example.com – Bob may have left the company and his mail box has been closed down.
Whilst these emails are often forwarded to a collection address by the recipient’s mail server – as the mail box of bob@ does not exist, this is classed as a permanent failure
#542 Subscriber's domain does not exist
This means that the subscriber’s domain name does not exist, for example, firstname.lastname@example.org – the domain name of abc.com does not exist, this therefore constitutes a permanent failure.
#5754 Accepts specific user's mail only
Some recipient’s have their servers set up to only allow mail in from specific users – anything outside of pre-specified domains or mailboxes will be returned as a hard bounce
OK, so there were are there’s a quick run down of the most common hard bounce reasons and the associated codes that may be returned.
Top Ten Email Marketing Don'ts
In this week's video, we take a look at the top ten things not to do with your email marketing.
Email marketing is one of the most cost-effective and successful methods of marketing. However, there are a set of key digital marketing principles to follow to ensure that your email marketing doesn't go into junk - and converts into reads, clicks and conversions.
As well as looking at how to optimise for great delivery, we also take a look at the principles of design and layout. By avoiding these top ten pitfalls of email marketing, this will really help to get great delivery and to make your email marketing as successful as possible.
Email Marketing: Commonly asked questions
In this week's email marketing video, we take a look at the top email marketing questions that we receive here at email blaster.
Listed below, each question can be navigated to directly in video:
00:23 Do I have to add an unsubscribe link to my email?
00:43 Why is it important to use a UK based email marketing company?
01:21 Do I have to ask people to opt-in before emailing them?
01:38 What is GDPR?
02:04 What are legitimate interests?
02:31 What is a bounce?
02:56 What is domain verification?
03:27 Can I use purchased lists?
03:49 Are purchased lists worth using?
04:10 How can I get more email address?
04:25 What is a sender score?
04:52 What is double opt-in?
05:17 When is the best time to send a campaign?
05:45 What is A/B testing?
06:12 Can I send out email marketing from my own email address?
06:33 Can I use my Gmail or Hotmail account to send out email marketing?
06:54 What is a good open rate?
07:07 How can I make sure that my email doesn't end up in junk?
07:30 Can I use video in my email?
08:04 Can I see who has opened my email?
IUf you are not already part of the email blaster community, you are welcome to open a free account and explore the software:
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