Email Marketing Hard Bounces Explained
Published: 14th August 2018
What are hard Bounces
When you send out an email marketing campaign, you will most likely have some hard bounces and soft bounces. A bounce is a failure, the message did not reach the recipient.
A hard bounce is a partial or temporary failure, a hard bounce is a permanent failure. In this video we are going to look at the different types of hard bounce.
When an email fails due to a hardbounce, the recipient’s server returns an error code. These codes will help to give a clearer picture of exactly why it failed to reach the recipient.
#551 Mailbox does not exist
When this code is returned, it means that the domain exists, for example; abc.com but the mail box doesn’t, so that could be firstname.lastname@example.org – Bob may have left the company and his mail box has been closed down.
Whilst these emails are often forwarded to a collection address by the recipient’s mail server – as the mail box of bob@ does not exist, this is classed as a permanent failure
#542 Subscriber's domain does not exist
This means that the subscriber’s domain name does not exist, for example, email@example.com – the domain name of abc.com does not exist, this therefore constitutes a permanent failure.
#5754 Accepts specific user's mail only
Some recipient’s have their servers set up to only allow mail in from specific users – anything outside of pre-specified domains or mailboxes will be returned as a hard bounce
OK, so there were are there’s a quick run down of the most common hard bounce reasons and the associated codes that may be returned.
How to track your email subscriber's activity on your website
In this video, we take a look at 'Insight' by Email Blaster.
This is a brand new email marketing app that allows to track the activity of your email marketing subscribers after they have clicked on your email links and navigate around your website.
'Insight' will show you which pages your email marketing subscribers visited, how long they stay, the top entry and exit pages and the average session journey.
You can also see the total revenue, generated by product sales from each email marketing campaign. 'Insight' will also show you who bought what - even the abandoned baskets of subscribers who did not complete an order.
Feel free to open a free account and try email marketing today:
Email Marketing ROI tracker
Tracking the return on investment of your email marketing campaigns with 'Insight' by Email Blaster.
Insight will allow you to track the interactions of your email marketing viewers as they journey through your website. When they buy products or services from your website, Insight will track and record these.
This means that you have access to the exact sales figure generated by your email marketing.
Want to track your Email Marketing ROI?
Find out how many sales your email marketing is generating with 'Insight' by email blaster.
'Insight' is an app which you can install on your website to track the activity of your email marketing viewers on your website.
'Insight' will tell you if they bought, which pages they visited, how long they stayed, entry and exit pages ranked, average customer journey and even the contents of an abandoned basket
Open a free account with email blaster and start selling more products:
What email marketing features does Email Blaster have?
In this week's email marketing video, we take a look at a small selection of the key features contained within the email blaster email marketing software.
If you are looking for a UK based email marketing software provider, then why not check out email blaster.
Free to try today:
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How much does email marketing cost with Email Blaster?
Email Blaster is UK based Email Marketing software. We offer great feature rich email marketing software, backed up with friendly knowledgeable support.
We are all about competitive pricing and value for money. In this video, we explore the two pricing models:
1. Pay As You Go
2. Standard Monthly
Fully GDPR compliant and based right there in the UK. Why not open up a free email marketing account, with no obligation and find out why Email Blaster is fast becoming the number choice for UK business:
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Risks for UK businesses storing their data in the U.S
This video focuses on looking at how GDPR works for UK businesses storing their data in the U.S.
GDPR is The General Data Protection Regulation. It is an E.U law designed to regulate how companies use and store your private data.
What does this mean for UK companies that use U.S based service suppliers though?