Email Marketing Hard Bounces Explained
Published: 14th August 2018
What are hard Bounces
When you send out an email marketing campaign, you will most likely have some hard bounces and soft bounces. A bounce is a failure, the message did not reach the recipient.
A hard bounce is a partial or temporary failure, a hard bounce is a permanent failure. In this video we are going to look at the different types of hard bounce.
When an email fails due to a hardbounce, the recipient’s server returns an error code. These codes will help to give a clearer picture of exactly why it failed to reach the recipient.
#551 Mailbox does not exist
When this code is returned, it means that the domain exists, for example; abc.com but the mail box doesn’t, so that could be email@example.com – Bob may have left the company and his mail box has been closed down.
Whilst these emails are often forwarded to a collection address by the recipient’s mail server – as the mail box of bob@ does not exist, this is classed as a permanent failure
#542 Subscriber's domain does not exist
This means that the subscriber’s domain name does not exist, for example, firstname.lastname@example.org – the domain name of abc.com does not exist, this therefore constitutes a permanent failure.
#5754 Accepts specific user's mail only
Some recipient’s have their servers set up to only allow mail in from specific users – anything outside of pre-specified domains or mailboxes will be returned as a hard bounce
OK, so there were are there’s a quick run down of the most common hard bounce reasons and the associated codes that may be returned.
Fed up of hidden Email Marketing costs?
Are you are fed up of paying hidden costs with your current email marketing software?
Feel free to check out Email Blaster - simple clear pricing with no hidden extras.
Looking for Free Email Templates?
check out Email Blaster - our software has a great library of free to use email marketing templates.
All optimised for all major email browsers. Fluid designs auto rescale for mobile devices as well as desktop.
Want Easier Email Marketing?
Fed up of your current email marketing software being difficult to use - check out Email Blaster; easy to use email marketing software.
Welcome to email blaster
Welcome to Email Blaster, in this quick video, we'll take you through getting up and running quickly.
Everything you need to quickly navigate around the software, including setting up your send from details, uploading your email addresses, designing a campaign, sending and tracking the results.
How to write a great sales email
In this week's email marketing video, we take a look at how to write a really great sales email. A great sales email should follow a logical flow of well-planned sections and points. A great text-based sales email will often get higher sales conversions that an image-based HTML newsletter type design.
This video will go through the main sections, showing how to structure and write a really great sales email that will help to ensure a great rate of email marketing sales conversions.
If you'd like to try email marketing or want to switch to email blaster then please feel free to open a trial account: