The 60-second tip that could reduce your unsubscribes by 80%; The aim of your email marketing is to keep people interested enough to start buying your products, if people are unsubscribing then your engagement will suffer and sales conversions will fall.
If you follow this quick tip - then your unsubscribe rates will dramatically drop:
Add a line of text at the top reminding people of why they are receiving your email
People often click unsubscribe because they don’t remember why they are receiving your email. They may have forgotten signing up.
Adding this quick and simple line of text is the first thing people read and it helps to remind them of the purpose and origin of your email. Doing this often jogs people’s memory, stopping them from otherwise unsubscribing.
To work, it needs to be at the very top of your email, easily visible, but not dominating, a font size of 11 or above is fine. Try it in your next campaign, it’s a very simple tip that yields big results, you’ll definitely see your unsubscribes drop off.