Using email marketing services as a key element of your digital marketing strategy can bring huge benefits. Adopting a managed service negates the need for additional in-house resource as well as having the opportunity to design great looking templates without the design credentials or technical expertise usually required.
At email blaster we have built a managed email marketing system aimed at small businesses who have the digital marketing vision but not the time or resource required to create well designed templates. Using email blaster all the hard work is done for you in the form of a drag and drop template builder that enables you to design your own. We also offer thousands of pre-built templates as well as having a highly skilled team of designers who would be happy to create your email marketing template for you.
The benefits of using a managed service to send email campaigns are endless but include:
Email marketing services for small businesses are all offering a similar platform for anyone looking to make email marketing a key part of their digital marketing strategy. There are many types of email marketing that can help you reach out to your target audience. At email blaster we pride ourselves on the help and guidance we offer throughout the process. UK based means we are on hand to help small businesses get the most from a managed service. Email marketing as a digital marketing channel is one of the most popular forms of communicating with your customers. It doesn't have to be as time consuming or complicated as you think. Using a managed service means that the hard work has already been done. All you have to do is upload your list, create or choose a template and send. Then you can track its progress and find out who opened, clicked through the links and identify who in your database needs updating and who is responding to your email marketing.
Email marketing services from email blaster can be used anywhere as the system is cloud based so if you're on the train or at a conference you can log in and look at your stats or design a new template. Managed services enable you to upload your new subscribers directly from your website. You can add a newsletter sign-up form to the pages of your website to capture email addresses of relevant new customers. Using a newsletter sign-up is a key touch point for visitors so make it appealing by offering information, guidance and advice.
In summary, the benefits to small businesses from using a managed service as part of their digital marketing strategy are huge. It is a very efficient way of generating new business from interested subscribers as well as up selling to those customers you already have a relationship with.