How to Find the Best Time to Send Your Email Newsletter

Timing can make or break your email marketing success. Even the most well-written and beautifully designed email newsletter can go unnoticed if it lands...

How to Build Loyalty with Your Email Campaigns

Email marketing isn’t just about getting clicks — it’s about building lasting relationships. While one-off promotions can grab attention, loyalty comes from consistent, meaningful...

Black Friday email marketing campaign tips

Black Friday is one of the biggest opportunities of the year for businesses to connect with customers and drive sales. With inboxes overflowing, though,...

How to Structure Sign-Up Forms to Get More Subscribers

A strong email list is the backbone of any successful digital marketing strategy. But growing your subscriber base isn’t just about driving traffic—it’s about...

The Complete Guide to Creating Your First Email Newsletter

Email newsletters remain one of the most effective ways to build relationships with your audience, drive traffic, and grow your brand. But if you’ve...

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Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to make sure your subscribers don’t mark your email as spam

How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

How We Automated Our Development Labs Server Room Cooling.

Inside our development labs in Silverstone Northamptonshire, over the years we have added more and more servers into the mix - From the tiny...

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

GDPR compliant opt-in forms

In just a few clicks, create a GDPR compliant signup form. Today at email blaster we went live with Subscribe. Subscribe is the new...

BBC Radio 5 interview with The Deputy Information Commissioner on GDPR

In this BBC Radio 5 interview, The Deputy Information Commissioner answers listener's question on GDPR. There are some great questions asked by businesses looking for...

DKIM & SPF: Setup Domain Authentication

Email service providers (such as Microsoft's Outlook and Google's Gmail) use SPF and DKIM authentication to help determine the legitimacy of your email newsletter...

Automate reactions … and what’s next?

It's been a busy time at email blaster over the last month or so. A few weeks ago we went live with Automate, this...

GDPR & the USA….the bit they are glossing over

As we near the start date for GDPR (read more about GDPR here), it's becoming a very popular topic indeed. The big question at the...

Upgrading the upgrade store

Just putting the finishing touches to our new upgrade store, and pretty much ready to go. Hoping it will work well and already thinking...