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Email Marketing UK Tips

How to Switch from Brevo to Email Blaster

Whether you're looking to reduce costs, simplify your email marketing... If you're considering moving away from Brevo, you're in good company. Many UK businesses are...
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Email Marketing UK Tips

How to Switch from Mailchimp to Email Blaster

This guide explains everything you need to know about switching from Mailchimp to Email Blaster. If you're thinking about moving away from Mailchimp, you're certainly...
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Email Marketing UK Tips

Should You Resend to Your Email Marketing Bounces?

No. You Should Never Resend Email Campaigns to Bounced Addresses. When an email marketing campaign is sent, it is completely normal to see a small...
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Email Marketing UK Tips

Internal Staff Newsletter Best Practice Guide

Keeping employees informed has never been more important. Whether your team works from the office, remotely or across multiple locations, an internal staff newsletter is...
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Advice

How to Build Your Email Marketing Sales Funnel

A well-built email marketing sales funnel is one of the most reliable systems for generating consistent revenue online. Sales funnels are no longer simple “sign...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Deliverability Tips for Sending to Apple Mail in 2026

Discussion
Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

Advice
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

When Is the Best Time to Send an Email? (2026 Guide)

Advice
One of the most common questions in email marketing is also one of the most misunderstood: “When is the best time to send an email?” In...

Top 20 Tips to Boost Your ROI From Email Marketing in 2026

Advice
Email marketing continues to deliver one of the highest returns on investment in digital marketing — but in 2026, success looks very different from...

What Is Considered a Good Open Rate in 2026?

Advice
For years, email marketers obsessed over one number above all else: open rate. But in 2026, the answer to “What’s a good open rate?” is...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Can you still send cold outreach email campaigns?

Over the last five years, quite a bit has changed regarding digital marketing and the environment that it operates in. Email marketers have favoured...

How to use video in your email marketing

Using video with your email marketing is a great way to engage your audience, in the last ten years, we’ve all grown accustomed to...

List Cleaning: why it’s important and how to do it

When building your list of email addresses, the focus is often on increasing the size of your data count as much as possible. It’s...

Using email marketing software to send your Christmas cards

Christmas is an important time of year, perhaps this year more than ever. It’s good to keep in touch with those close to us,...

Ultimate Black Friday Sales Guide

What are the origins of Black Friday? It’s probably no surprise to learn that Black Friday originates from America; the home of the sales campaign....

Email Marketing Campaign Plan for 2021

Template Design Lead with one offer and prominent price with a large clear call to action buttonFor example: Save 33% on electrical products - show...

Setting the right tone for your emails

When it comes to reaching out to your target audience, what you have to say is important, but how you say it is just as...

Desktop vs Mobile – Which is best for your email marketing campaign?

We use them every single day, our lives are directed through them and we probably, most likely, couldn’t live without them. That’s right, the...
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